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financial times

Boasts Amazon-like efficiency in laying out practical drills and specific exercises to apply the Bezos way of thinking to your own company or work
― Financial Times

The Bezos Blueprint: Communication Secrets that Power Amazon’s Success (Paperback) 2023

The Bezos Blueprint Communication Secrets that Power Amazon's Success Paperback – 30 Nov. 2023
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Author

Carmine Gallo author of The Bezos Blueprint

Carmine Gallo

The Bezos Blueprint: Communication Secrets that Power Amazon’s Success (Paperback) 2023

Paperback
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£10.51

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Synopsis

“The Bezos Blueprint” reveals the communication strategies that propelled Amazon’s extraordinary growth under Jeff Bezos’ leadership. Drawing from over two decades of Bezos’ shareholder letters, speeches, and interviews, bestselling author Carmine Gallo examines how Bezos revolutionized the way leaders write, speak, and motivate teams and customers.

Key aspects of the book include:

• How Bezos banned PowerPoint and instituted the “six-page memo”
• Bezos’ techniques for simplifying complex ideas
• The power of storytelling in Bezos’ communications
• How Bezos uses metaphors and analogies to explain concepts
• Strategies for customer-centric messaging
• Bezos’ methods for inspiring and motivating teams

Readers will learn:

Techniques to improve their writing and speaking skills
How to craft compelling narratives and presentations
Ways to communicate vision and strategy more effectively
Methods to simplify complex information
Strategies to inspire teams and drive results through communication

The book provides actionable advice and exercises to help readers apply Bezos’ communication principles in their own careers and organizations.

Read more
Year Published
2021
Publisher
Macmillan
Pages
272
Weight
194g
Language
English
ISBN 10
1035010100
ISBN 13
978-1035010103

Who this book is for:

• Business leaders and executives
• Entrepreneurs and startup founders
• Marketing and communications professionals
• Anyone looking to improve their writing and speaking skills
• Students of business and communication

Meet the author

Carmine Gallo author of The Bezos Blueprint
Communication
Leadership
Biography
Carmine Gallo is a Harvard instructor, bestselling author, and communication coach for the world's most admired brands. As a former CNN and Fox Business anchor, Gallo has honed his expertise in effective communication strategies. He has authored several influential books, including "Talk Like TED" and "The Presentation Secrets of Steve Jobs," which have been translated into over 40 languages. Gallo's work focuses on helping leaders inspire and persuade through powerful storytelling and presentation techniques. His insights have been featured in major publications such as The Wall Street Journal, The New York Times, and Success Magazine. As a keynote speaker, Gallo has addressed executives at companies like Intel, Coca-Cola, and Walmart, sharing his knowledge on leadership communication. In "The Bezos Blueprint," Gallo analyses Jeff Bezos's communication strategies that fuelled Amazon's growth, offering readers practical advice to enhance their own messaging skills. Gallo's unique blend of journalism, academic research, and real-world application......

Testimonials

Admiral James Stavridis, Vice Chairman

Unique and actionable insights that will help anyone sharpen their communication skills 
Admiral James Stavridis, Vice Chairman, Global Affairs, The Carlyle Group and 16th Supreme Allied Commander at NATO

the wall street journal logo

Written so an eighth-grader could understand. Turns out the secret to Amazon’s success isn’t logistical, it’s lexical
― The Wall Street Journal

Publisher’s Weekly

A rewarding and informative take on how to craft a convincing message
― Publishers Weekly

Marc Randolph, co-founder and first CEO of Netflix

Carmine Gallo examines more than two decades of Bezos letters to reveal the writing and communication strategies that should be taught to everyone with a story to tell 
Marc Randolph, co-founder and first CEO of Netflix

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