The Art of Social Media
Power Tips for Power Users
£12.61
- Learn how to optimize social media profiles across multiple platforms, creating a professional and compelling digital identity.
- Gain 120+ practical tips for developing engaging social media content that resonates with audiences and increases follower engagement.
- Discover cost-effective marketing techniques that can help startups and entrepreneurs promote their brands for free and reach wider audiences.
- Master techniques for positioning yourself as a thought leader in your industry through strategic social media communication and content sharing.
― Inc.
“The Art of Social Media: Power Tips for Power Users” is an essential handbook for anyone seeking to master the intricacies of social media marketing. This book offers a comprehensive collection of practical tips and strategies to help readers optimize their social media presence and engage effectively with their audience.
The authors, Guy Kawasaki and Peg Fitzpatrick, draw from their extensive experience to provide readers with battle-tested advice on various aspects of social media marketing. From profile optimization to content creation and curation, the book covers a wide range of topics crucial for success in the digital landscape.
Readers will learn:
• How to create compelling profiles that make a strong first impression
• Techniques for crafting engaging content that resonates with their audience
• Strategies for growing their follower base and increasing engagement
• Methods for leveraging different social media platforms effectively
• Approaches to handling comments and managing online interactions
• Tips for using social media during events to maximize impact
The book stands out for its practical, no-nonsense approach. Instead of theoretical discussions, it provides concrete, actionable advice that readers can immediately apply to their social media efforts.
“The Art of Social Media” is more than just a guide; it’s a toolbox filled with proven strategies and insider tips. By following the advice in this book, readers can transform their social media presence, connect more effectively with their audience, and achieve their marketing goals.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "The Art of Social Media" Is perfect for:
• Social media beginners looking to establish a strong online presence
• Experienced users seeking to refine their strategies and boost engagement
• Small business owners and entrepreneurs wanting to leverage social media for growth
• Marketing professionals aiming to enhance their social media skills
• Content creators looking to expand their reach and influence
Meet the author
Author biography
Guy Kawasaki is a renowned author, speaker, entrepreneur, and chief evangelist of Canva. He has over three decades of experience in marketing, entrepreneurship, and venture capital. Kawasaki’s expertise is helping companies create innovative products and services, craft engaging social media strategies, and build influential brands.
After earning his MBA from UCLA, Kawasaki began his career at Apple, where he played a pivotal role in launching the Macintosh computer in 1984. He later founded several successful tech companies and worked as an Apple Fellow, advising the company’s executives and employees on innovation and customer experience.
Kawasaki’s journey as an author began with his groundbreaking book, “The Macintosh Way,” which offered insights into Apple’s unique corporate culture. Since then, he has authored over a dozen books, including “The Art of the Start,” “Enchantment,” and “The Art of Social Media,” which have garnered critical acclaim for their practical advice and engaging storytelling.
In “The Art of Social Media,” Kawasaki shares his extensive knowledge and experience in leveraging social media platforms to build brand awareness, engage with customers, and drive business growth. With a blend of humor and wisdom, he provides actionable strategies and real-world examples that have helped countless individuals and organizations succeed in the digital age.
Kawasaki currently resides in the San Francisco Bay Area, where he continues to inspire and empower entrepreneurs, marketers, and innovators worldwide through his writing, speaking engagements, and mentorship programs.
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