The Art of Explanation
How to Communicate with Clarity and Confidence
£12.99
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- Articulate your thoughts clearly, leading to more effective conversations and presentations.
- Feel more self-assured in your ability to convey ideas, and reduce anxiety in public speaking.
- Capture and maintain the audience's attention.
- Simplify and clarify complicated subjects, making it easier to share knowledge.
"Crisp common sense and beautifully written. Ros is a brilliant communicator and is able to make even the gnarliest subjects crystal clear."
— Lorraine Kelly, ITV Presenter
“The Art of Explanation” by Ros Atkins is an essential guide for anyone looking to improve their communication skills. Whether you’re a teacher, journalist, business leader, or student, this book provides the tools and strategies you need to articulate your ideas clearly and effectively.
Key Features:
- Ten Elements of a Good Explanation: Learn the critical components that make up a compelling and clear explanation.
- Seven-Step Process: Follow a structured approach to develop explanations that are both impactful and easy to understand.
- Storytelling Techniques: Discover the power of narrative in capturing attention and enhancing comprehension.
- Audience-Centric Communication: Understand how to tailor your explanations to the knowledge and needs of your audience.
- Digital Communication Tips: Navigate the challenges and opportunities of the digital landscape with practical advice for social media and virtual presentations.
Why This Book Stands Out:
Ros Atkins, known for his viral ‘Ros Atkins on…’ explainer videos, brings his expertise and experience to this comprehensive guide. His engaging writing style, combined with practical advice and real-world examples, makes “The Art of Explanation” a valuable resource for anyone looking to improve their communication skills. Whether you’re preparing for a presentation, writing a report, or simply trying to explain a complex idea, this book will equip you with the knowledge and tools you need to succeed.
Year Published
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ISBN 10
ISBN 13
The book: "The Art of Explanation" Is perfect for:
- Teachers and Educators: Enhance classroom delivery and communication with students.
- Journalists and Media Professionals: Improve your ability to convey complex information succinctly and engagingly.
- Business Leaders and Professionals: Sharpen your presentation skills and improve internal and external communication.
- Students: Develop effective writing and presentation skills that will benefit you in academic and professional settings.
Meet the author
Ros Atkins is a renowned BBC journalist and presenter, best known for his role as the BBC News Analysis Editor. He gained widespread recognition for creating the viral “Ros Atkins on…” explainer videos, which deliver concise and clear explanations of complex news topics. With years of experience in high-pressure newsrooms, Atkins has honed his skills in communicating effectively and efficiently. His expertise in breaking down complex issues into digestible content has made him a respected figure in broadcast journalism.
Atkins’ career at the BBC spans various roles, including hosting the “Outside Source” program on BBC World News and BBC World Service. His commitment to assertive impartiality and thorough fact-based reporting has earned him acclaim from colleagues and viewers alike. In “The Art of Explanation,” Atkins shares the techniques and insights he has developed throughout his career, offering readers a practical guide to improving their communication skills.
Beyond his professional achievements, Atkins is known for his engaging and self-deprecating style. He credits influences from diverse sources, including musicians like Steely Dan, in shaping his approach to communication. Atkins currently resides in the United Kingdom, where he continues to contribute to the field of journalism and public communication.
Book testimonials
“From the journalist whose trademark is concision and clarity comes a manual on how the rest of us can achieve just that. The Art of Explanation is part-memoir, part self-help, and thoroughly informative and enjoyable.”
— Reeta Chakrabarti
“What a gift! One of the UK’s great communicators shares his wisdom so we can all explain better. It’s an engaging, entertaining and (above all) useful book showing how to unpack, organise, compose and deliver our ideas better. To communicate clearly we must think clearly. This book shows how to do both.”
— Professor Todd Rogers, Harvard University
“A brilliant guide to communication and explanation. This book will make your arguments stand out in the tsunami of information in our world. It’s for all those who want their audiences to listen and understand when they write an essay, a presentation or even send a simple email.”
— Jeremy Bowen, BBC News
“To watch an Atkins report is akin to observing a watchmaker assemble the inner workings of a timepiece – there’s precision, deftness and a calming expertise.”
— The Times
“The shining light that guides us to understanding what on earth is going on in our complicated world! Ros Atkins has that rare quality of appealing to all generations – even teens who don’t watch TV News find his explainers on their phones and follow his guidance to the thorny topics of the day. Now they can learn to do that for themselves. The book every parent wants to slide in their teens’ direction to equip them for real life.”
— Sarah Brown, founder and president of Theirworld charity
