The Alter Ego Effect
The Power of Secret Identities to Transform Your Life
Author
The Alter Ego Effect
The Power of Secret Identities to Transform Your Life
£17.99
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United Kingdom: GBP 2.99
- Higher likelihood of achieving personal and professional goals, resulting in a more fulfilling and successful life.
- Improved emotional resilience and stability, leading to more effective handling of stress and adversity
- A boost in self-confidence and self-assurance, enabling you to tackle challenges with a positive mindset
- Improved performance in professional and personal endeavours, leading to greater success and achievement
“I used this exact strategy to get to the top of my sport. This is truly what elite professionals do to win. This book is a gift!”
— Frank Shamrock, UFC champion, entrepreneur, and philanthropist
Unlock your full potential and achieve peak performance with “The Alter Ego Effect” by Todd Herman. This revolutionary book reveals the secret technique used by world-class athletes, innovative entrepreneurs, and influential leaders to overcome self-doubt and excel in high-pressure situations.
Drawing from his extensive experience as a performance coach, Herman presents a practical, step-by-step system for creating and activating your own powerful alter ego.
You’ll learn how to:
• Identify and conquer your inner obstacles
• Tap into your hidden strengths and abilities
• Develop unshakeable confidence in crucial moments
• Perform at your best when it matters most
Whether you’re an athlete aiming for gold, a business professional seeking career advancement, or simply someone looking to break through personal limitations, “The Alter Ego Effect” provides the tools you need to transform your life and achieve extraordinary results.
Packed with inspiring stories, actionable strategies, and scientific insights, this book will revolutionize the way you approach challenges and help you become the hero of your own story.
Don’t let self-doubt hold you back any longer – harness the power of your alter ego and unleash your true potential today!
Year Published
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Pages
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Language
ISBN 10
ISBN 13
Meet the author
Todd Herman is a renowned performance coach, author, and entrepreneur with over 22 years of experience working with elite athletes, business leaders, and high achievers. He is best known for his Wall Street Journal bestselling book “The Alter Ego Effect: The Power of Secret Identities to Transform Your Life.” Herman’s expertise in mental toughness and peak performance has led him to work with Olympic athletes, NFL teams, and top entrepreneurs across 73 countries. As the founder of the 90 Day Year program, he has helped thousands of professionals achieve ambitious goals through innovative mindset strategies. Herman’s work has been featured on major media outlets including NFL Films, Fox Sports, and PBS. A native of Alberta, Canada, Todd now resides in New York City where he continues to coach, write, and speak on the transformative power of alter egos in personal and professional development.
Book testimonials
“Todd has written the definitive playbook for people striving to achieve great things! This will not only inspire people but give them a real tool to help win at life.”
— Neil Patel
“In The Alter Ego Effect, Herman takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game—get this book!”
— Emily Fletcher
“This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone who has coached top performers!”
— Brian Smith
“My first thought: This book is going to change minds and change lives. My second thought: How can I get this book into all of my clients’ hands?!”
— JJ Virgin
