“That Will Never Work” is an inspiring account of entrepreneurial spirit and innovation. Marc Randolph, co-founder and first CEO of Netflix, takes readers on an exhilarating journey through the company’s early days, from its inception as a wild idea to its transformation into a global streaming giant.

This book is not just a tale of business success; it’s a testament to the power of perseverance and creative problem-solving. Randolph shares intimate details of the challenges faced by the Netflix team, including financial struggles, technical setbacks, and fierce competition from established players in the video rental industry.

Readers will gain insights into:

The process of turning an innovative idea into a viable business
Strategies for overcoming seemingly insurmountable obstacles
The importance of building a strong company culture
How to adapt and evolve in a rapidly changing market
The role of luck and timing in entrepreneurial success

Randolph’s narrative is filled with humour, honesty, and valuable lessons learned from both successes and failures. He provides a candid look at the realities of start-up life, including the personal toll it can take on entrepreneurs and their families.

The book also explores the dynamics of Randolph’s partnership with Reed Hastings, offering insights into effective co-founder relationships and the challenges of leadership transitions.

“That Will Never Work” is more than just a business book; it’s a compelling story of how a small team with a big idea can change an entire industry. Randolph’s engaging storytelling and valuable insights make this book a must-read for anyone interested in entrepreneurship, innovation, or the history of one of the most influential companies of the digital age.