Subliminal
The New Unconscious and What it Teaches Us
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- More intentional decision-making by recognizing and understanding their your hidden biases and automatic behaviours
- Navigate relationships and social situations by recognizing the subliminal factors influencing others' actions and perceptions
- Avoid mental traps and errors in judgment, leading to more rational and effective choices
- Ability to analyse information and situations more objectively, leading to better problem-solving and decision-making
"Delightful...Our lives may be shaped by chance, but they are enriched by awareness-just the sort of awareness that this fascinating book will give you."
― Guardian
“Subliminal: How Your Unconscious Mind Rules Your Behavior” by Leonard Mlodinow is a groundbreaking exploration of the hidden forces that shape our thoughts, feelings, and actions. This engaging and accessible book reveals the surprising extent to which our unconscious minds influence our daily lives.
Drawing on cutting-edge research in neuroscience and psychology, Mlodinow takes readers on a captivating journey through the human mind. He explains complex scientific concepts in clear, relatable terms, making this book perfect for both science enthusiasts and general readers interested in understanding themselves better.
In “Subliminal,” you’ll learn:
- How your unconscious mind processes vast amounts of information without your awareness
- Why your memories may be less reliable than you think
- How subtle environmental cues can dramatically affect your behaviour
- The role of unconscious bias in social interactions and decision-making
- Techniques to harness the power of your unconscious mind for personal growth
Whether you’re a business professional looking to improve your decision-making skills, a student of psychology, or simply curious about the inner workings of the human mind, “Subliminal” offers valuable insights that will transform your understanding of yourself and others.
Prepare to be amazed as you unravel the mysteries of your unconscious mind and gain a deeper appreciation for the complexity of human behavior. “Subliminal” is an eye-opening read that will leave you questioning everything you thought you knew about how your mind works.
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ISBN 10
ISBN 13
More books by Leonard Mlodinow
Meet the author
Leonard Mlodinow is a theoretical physicist, mathematician, and bestselling author known for his ability to make complex scientific concepts accessible to general audiences. He holds a Ph.D. in theoretical physics from the University of California, Berkeley, and has taught at Caltech. Mlodinow has co-authored books with Stephen Hawking and Deepak Chopra, demonstrating his versatility in bridging science and philosophy. His work on the large N expansion in physics and the quantum theory of light in dielectrics has earned him recognition in the scientific community.
Mlodinow’s writing career spans both academia and entertainment, having written for television series and penned several New York Times bestsellers. His book “Subliminal: How Your Unconscious Mind Rules Your Behavior” won the 2013 PEN/E. O. Wilson Literary Science Writing Award, showcasing his talent for engaging scientific storytelling. Born to Holocaust survivors in Chicago, Mlodinow’s personal history often informs his perspective on randomness and human behavior in his works.Currently residing in California, Mlodinow continues to contribute to public understanding of science through his books, lectures, and media appearances.
