Strategic Marketing Management
The Framework [10th Edition]
$61.53
- Learn a systematic approach to understanding marketing management as a value-creation process.
- Develop skills to identify target customers, create value propositions, and make informed marketing decisions.
- Gain actionable tools to apply marketing knowledge to specific business problems and market opportunities.
- Improve your ability to conduct market research, analyze consumer behavior, and develop strategic marketing plans.
“Strategic Marketing Management – The Framework” is an essential resource for anyone looking to gain a solid understanding of marketing strategy and its practical application in business. This book provides readers with a comprehensive overview of the key concepts and frameworks necessary for effective marketing management.
Throughout the text, readers will explore:
• The fundamentals of marketing as a business discipline
• The development and implementation of marketing strategies
• Techniques for identifying target customers and creating value propositions
• Methods for managing products, services, and brands
• Strategies for pricing, communication, and distribution
• Approaches to gaining and defending market position
• Techniques for developing new market offerings and managing product lines
The book is structured to provide a logical progression of topics, starting with the basic framework for marketing management and moving through strategy development, value design, and growth management. Each chapter offers in-depth discussions and practical examples to reinforce learning.
“Strategic Marketing Management – The Framework” equips readers with the tools and knowledge to analyze marketing problems, develop effective strategies, and make informed business decisions. Its clear and concise presentation makes it an invaluable resource for both academic and professional settings, providing a solid foundation in strategic marketing management principles.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Strategic Marketing Management " Is perfect for:
• MBA and Executive MBA students
• Marketing professionals seeking to enhance their strategic skills
• Business leaders looking to improve their marketing decision-making
• Entrepreneurs developing marketing strategies for new ventures
• Instructors teaching marketing strategy courses
More books by Alexander Chernev
Meet the author
Author biography
Alexander Chernev is a distinguished professor of marketing at Northwestern University’s Kellogg School of Management. He holds two Ph.D. degrees – one in psychology from Sofia University and another in business administration from Duke University. Dr. Chernev is an internationally recognized expert in marketing strategy, brand management, and consumer behavior. His research has been published in leading academic journals and has been frequently cited in major business publications such as The Wall Street Journal, Financial Times, and Harvard Business Review.
As a prolific author, Chernev has written numerous influential books, including “Strategic Marketing Management” and “The Marketing Plan Handbook.” His work on consumer decision-making and choice behavior has earned him several accolades, including the Early Career Contribution Award from the Society for Consumer Psychology. Chernev is also a sought-after consultant, advising companies worldwide on marketing strategy, brand management, and consumer behavior.
Beyond his academic pursuits, Chernev is known for his engaging teaching style, having received multiple teaching awards, including the Kellogg Faculty Impact Award. He resides in Evanston, Illinois, where he continues to inspire future marketing leaders and contribute to the field’s advancement.
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