Sticky Branding
12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
Author
Sticky Branding
12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
£19.06
- Learn how to create a memorable brand that stands out in a crowded market, increasing customer awareness and loyalty.
- The book emphasizes the importance of delivering exceptional customer experiences, resulting in higher satisfaction.
- Gain insights into prioritizing marketing efforts, allowing for more effective resource allocation.
- Build deeper connections with your customers, fostering trust and encouraging referrals.
"This book is no academic tome written for big business. Jeremy Miller shows entrepreneurs how to succeed because he's done it himself in his own company."
— David Meerman Scott, marketing strategist and author of The New Rules of Marketing and PR
“Sticky Branding” is an essential resource for business owners, marketers, and entrepreneurs who want to build a remarkable brand that attracts customers and drives growth. Jeremy Miller, a brand strategist and bestselling author, shares his expertise gained from years of research and hands-on experience in brand development.
This book examines how small and mid-sized companies can create powerful brands that compete with industry giants. It offers a fresh perspective on branding, focusing on practical strategies that can be implemented with limited resources.
Readers will learn:
• How to define and communicate their brand’s unique value proposition
• Techniques for authentic differentiation in crowded markets
• Strategies to increase brand visibility and recognition
• Methods to build strong customer relationships and loyalty
• Ways to align company culture with brand values
• Tactics for leveraging digital and social media for brand growth
The book includes:
• In-depth analysis of successful “sticky” brands
• Step-by-step guidance for implementing branding principles
• Real-world case studies from various industries
• Practical exercises and actionable tips for immediate application
“Sticky Branding” is more than just a theoretical guide – it’s a practical playbook filled with proven strategies and real-world examples. Whether you’re launching a new brand or revitalizing an existing one, this book provides the tools and insights needed to create a brand that truly sticks in the minds of customers.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Sticky Branding" Is perfect for:
• Small business owners and entrepreneurs
• Marketing professionals in small to mid-sized companies
• Brand managers looking for fresh ideas
• Startups aiming to establish a strong brand presence
• Business students and aspiring entrepreneurs
• Consultants and agencies working with SMEs
Meet the author
Author biography
Jeremy Miller is a globally recognized marketing strategist, branding expert, and bestselling author. As the founder of Sticky Branding, a strategy consulting firm based in Toronto, Canada, Miller helps companies worldwide grow into remarkable brands. His journey into branding began unconventionally when he revitalized his family’s struggling business, leading to its successful sale in 2013. This experience inspired Miller to embark on a decade-long study of how companies develop memorable brands, resulting in his bestselling book “Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand.
“Miller’s expertise is grounded in real-world application, having profiled and interviewed hundreds of companies across various industries. He is known for his engaging speaking style, blending humor with actionable insights to inspire business leaders. In addition to “Sticky Branding,” Miller authored “Brand New Name,” further cementing his authority in the branding space. His work focuses on practical strategies that have been tested and proven effective in the marketplace.
A certified Human Resources Professional and PDP Professional, Miller brings a unique perspective to branding that encompasses both business strategy and human dynamics. When not helping clients or writing, Jeremy can be found sharing his knowledge as a keynote speaker or contributing to business publications. He resides in Toronto, where he continues to innovate in the field of branding and marketing strategy.
Book testimonials
“Jeremy Miller goes a little further than most branding books by actually delving into the process, rather than the principle … Sticky Branding offers small to medium-sized business a guide to refining their brand for better success.”
— Charles Franklin, Small Biz Trends
“In his engaging book, Sticky Branding, Jeremy Miller skillfully and concisely demystifies branding and draws a clear, easy to follow map to navigate your way to business success.”
— Tom Asacker, author of The Business of Belief
“Take your company through Jeremy Miller’s dozen or so Principles and you’ll have customers flocking to your storefront, whether virtual or real. Sticky Branding is perfect for you if you’re trying to figure out your brand in an information-saturated age.”
— Dr. Nick Morgan, author of Power Cues and Give Your Speech, Change the World
“Surpassed my expectations by a country mile!”
— Robert Wright, Brand Expert
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