Start with Why
How Great Leaders Inspire Everyone to Take Action
£12.61
- Gain a clear understanding of your personal and organizational "why," leading to more focused goals and actions.
- Tools to inspire others, fostering stronger leadership qualities that motivate teams and create loyal followers.
- Build a compelling brand that resonates emotionally with customers, leading to increased loyalty.
- Make more aligned decisions that reflect your core values, resulting in greater satisfaction and fulfillment.
This book is so impactful, I consider it required reading
— Tony Robbins, bestselling author of Awaken The Giant Within
“Start with Why” is a groundbreaking book that examines the principles behind truly inspirational leadership. Simon Sinek presents a compelling argument for why some individuals and organizations are more innovative, influential, and profitable than others.
The book introduces readers to the concept of the Golden Circle, a simple but powerful model that explains how great leaders communicate and act from the inside out. By starting with their Why – their purpose, cause, or belief – these leaders are able to inspire those around them and create loyal followers.
Throughout the book, Sinek uses real-world examples from a variety of industries to illustrate his points. He examines the success stories of companies like Apple and Southwest Airlines, as well as historical figures like Martin Luther King Jr. and the Wright brothers, to show how starting with Why can lead to extraordinary results.
Readers will learn:
• How to identify and articulate their own Why
• The biological roots of decision-making and how they relate to the Golden Circle
• Strategies for implementing the Why in their personal and professional lives
• How to build trust and loyalty within an organization
• The importance of finding the right people who believe in the Why
“Start with Why” offers a fresh perspective on leadership and organizational success. It provides readers with practical insights and actionable strategies for creating more inspired and inspiring environments. Whether you’re leading a large corporation or simply looking to make a greater impact in your personal life, this book offers valuable lessons on the power of purpose-driven leadership.
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ISBN 10
ISBN 13
The book: "Start with Why" Is perfect for:
• Business leaders and entrepreneurs
• Marketing and branding professionals
• Anyone seeking to improve their leadership skills
• Individuals looking to find more meaning and purpose in their work
• Organizations aiming to build stronger, more cohesive teams
• Students of business and organizational psychology
More books by Simon Sinek
Meet the author
Author biography
Simon Sinek is a renowned author, speaker, and leadership expert whose work has inspired millions worldwide. With a bold goal to build a world in which the vast majority of people go home every day feeling fulfilled by their work, Sinek has become a trusted voice on leadership and organizational culture. A graduate of Brandeis University, Sinek joined the advertising industry, where he experienced first-hand how companies often failed to inspire their employees.
This realization led him to discover the powerful concept of “Why” – the purpose that drives an organization and its people. His breakthrough book, “Start With Why,” published in 2009, introduced this idea and quickly became a global bestseller.
In “Start With Why,” Sinek argues that great leaders inspire action by starting with their “Why” – their purpose, cause, or belief. By leading with their “Why,” they can attract like-minded individuals and create a culture of trust and cooperation. The book’s central premise has resonated with readers worldwide, making it a must-read for anyone seeking to lead with purpose.
Beyond his writing, Sinek is an accomplished speaker, having presented his ideas to diverse audiences, from corporate leaders to members of the U.S. Congress. His TED Talk, “How Great Leaders Inspire Action,” is one of the most-watched of all time, with over 50 million views.
When not writing or speaking, Sinek finds joy in simple pleasures like spending time with his family in New York City, where he currently resides. His ability to blend profound insights with a down-to-earth demeanor has endeared him to audiences globally, cementing his status as a leading voice in the realm of leadership and organizational culture.
Book testimonials
A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book
― Forbes
One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead
— William Ury, co-author of Getting to Yes
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