Scarcity Brain
Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
Author
Scarcity Brain
Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
£19.99
Shipping and delivery
Standard delivery: 3-5 days after dispatch
United Kingdom: GBP 2.99
- Improved self-control and moderation in various aspects of life, from eating habits to social media use
- Enhanced ability to find satisfaction with what they have, rather than constantly craving more
- Better financial decision-making, with less impulsive spending and more intentional purchasing
- Increased overall well-being and mental health by reducing the stress associated with constant cravings and unfulfilled desires
“This book is for anyone desperate to break the cycle of doom scrolling, constant cravings, and the relentless drive for more—more validation, more sugar, more money, more stuff. Scarcity Brain reveals the biological and evolutionary foundations behind your brain’s fixations, so you can stop seeking and start living.”
— Melissa Urban, New York Times bestselling author of The Book of Boundaries
“Scarcity Brain” by Michael Easter is a groundbreaking exploration of human behavior and decision-making in the modern world. This eye-opening book reveals how our ancient survival instincts, evolved in times of scarcity, continue to drive our actions in today’s environment of abundance.
Easter, a renowned science journalist and professor, takes readers on a fascinating journey through the human psyche, explaining the powerful “scarcity loop” that influences our choices in everything from gambling and social media use to extreme sports and overconsumption.
Drawing on cutting-edge research and personal experiences, Easter:
- Explains the three components of the scarcity loop: opportunity, unpredictable rewards, and quick repeatability
- Illustrates how modern technologies and industries exploit our scarcity mindset
- Offers practical strategies to break free from the limitations of scarcity thinking
Whether you’re looking to understand your own behaviour better or seeking insights into human nature, “Scarcity Brain” provides valuable knowledge for navigating life in the 21st century. This book is essential reading for anyone interested in psychology, behavioral economics, or personal growth.
Gain a new perspective on your daily choices and learn how to harness your brain’s ancient wiring for success in the modern world. “Scarcity Brain” empowers readers to make more informed decisions and live more fulfilling lives in an age of abundance.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
Meet the author
Michael Easter is a New York Times bestselling author, journalist, and professor known for his expertise in behaviour change and human performance. He is the author of “Scarcity Brain” and “The Comfort Crisis,” both of which explore how modern lifestyles impact our well-being and offer practical solutions for healthier living. Easter’s work has been featured in major publications and media outlets, including Men’s Health, where he is a contributing editor.
As a leading voice in health and wellness, Easter has travelled extensively to research and uncover innovative approaches to improving physical and mental health. His investigations have taken him from remote Arctic regions to cutting-edge laboratories, where he’s interviewed thousands of experts, including Nobel laureates and world-class athletes.
Easter’s ideas have been adopted by professional sports teams, elite military units, and Fortune 500 companies, influencing how these organizations approach health, performance, and success. He shares his findings through his popular newsletter, “2% with Michael Easter,” and as a speaker for various institutions.
When not exploring the world for his research, Easter resides in Las Vegas on the edge of the desert with his wife and two dogs, Stockton and Conway. He is also a professor at the University of Nevada, Las Vegas.
Book testimonials
“Michael Easter brings to light that our challenges with behaviour change can be better understood—and conquered—if we know how driven we are by our scarcity mindset. With deep science-backed insights, personal stories, practical guidance, and a relatable approach, Easter’s book is for anyone interested in embarking on a journey of self-discovery and empowerment with the goal of living a healthier, more satisfying, and actualized life.”
— Juliet Starrett & Dr. Kelly Starrett, New York Times bestselling authors of Built to Move
“Michael Easter illuminates how humans are hardwired to seek more, even when our reward-seeking behaviors become at odds with our well-being. His vulnerable weaving of his own personal experiences alongside cutting edge research and current events compel you to examine your own life and patterns. Consider this engaging read a mandate to get curious, a more effective tool for meaningful, positive, lasting change than shame or judgement, the traditional tools of the trade.”
— Liz Plosser, editor in chief of Women’s Health
“Do you have cravings that cause you to overconsume? Are those behaviors counterproductive to your life goals? Scarcity Brain unravels the mystery as to why, so you can recognize the trap and appreciate the things you do have rather than the things your brain is telling you it needs. Easter will help you identify the difference between short-term comforts and long-term meaningful growth by understanding the ancient origins of the cravings that impede your happiness. Pick up Scarcity Brain today—avoid the trap and start living!”
— Jack Carr, former Navy SEAL Sniper and New York Times bestselling author of the James Reece Terminal List series
—Richard Dorment, editor in chief of Men’s Health
