Reinvent Your Business Model
How to Seize the White Space for Transformative Growth
Author
Reinvent Your Business Model
How to Seize the White Space for Transformative Growth
£21.56
- Sustainable business growth and longevity.
- Creation of new revenue streams.
- Better alignment of business strategies with customer needs.
- Improved competitiveness in rapidly evolving markets.
"With Reinvent Your Business Model, Mark Johnson has equipped a new generation of innovators with the insights and the tools that they need to seize the white spaces where the greatest opportunities lie."
— Clay Christensen
“Reinvent Your Business Model” is an essential strategic playbook for business leaders seeking to drive innovation and growth in their organizations. Mark W. Johnson, co-founder and senior partner at the strategy consulting firm Innosight, draws on his extensive experience to provide a clear, actionable framework for business model innovation.
The book begins by defining a business model as a representation of how a company creates, delivers, and captures value in a repeatable way.
Johnson then breaks down the business model into four key elements:
- Customer Value Proposition (CVP)
- Profit Formula
- Key Resources
- Key Processes
Readers will learn how to analyze their existing business models, identify opportunities for innovation, and develop new models that can drive transformative growth. The book includes rich case studies of both successful and unsuccessful business model innovations, offering valuable lessons and insights.
Key takeaways for readers include:
• Understanding how to build and rebuild seamless business models
• Recognizing when a new business model is needed
• Implementing a structured approach to business model innovation
• Protecting new ventures from the constraints of existing business models
“Reinvent Your Business Model” is more than just a theoretical text; it’s a practical guide that transforms business model innovation from an art into a disciplined science. By following Johnson’s framework, leaders can confidently explore new possibilities for innovation, transformational growth, and renewal, even in challenging and uncertain business environments
Year Published
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Pages
Weight
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ISBN 10
ISBN 13
The book: "Reinvent Your Business Model" Is perfect for:
• CEOs and senior executives looking to drive growth and innovation
• Entrepreneurs seeking to disrupt established markets
• Business strategy consultants and advisors
• MBA students and business school faculty
• Innovation and transformation leaders within large organizations
• Anyone interested in understanding and implementing business model innovation
Meet the author
Author biography
Mark W. Johnson is a renowned business strategist and innovation expert. As co-founder and senior partner of Innosight, a strategy and innovation consulting firm, he has helped numerous organizations transform their business models for sustainable growth. Johnson is a prolific author, with his pioneering work “Seizing the White Space” laying the groundwork for business model innovation. His latest book, “Reinvent Your Business Model,” builds on this foundation, offering practical frameworks for companies to identify and capitalize on transformative opportunities.
Johnson’s expertise stems from years of working with global companies across various industries. He has contributed significantly to the field of disruptive innovation, collaborating with Harvard Business School professor Clayton Christensen on ground-breaking research.
His insights have been featured in prestigious publications like Harvard Business Review, where his co-authored article “Reinventing Your Business Model” became a Top 50 HBR article of all time.
A sought-after speaker and thought leader, Johnson frequently shares his knowledge at conferences and corporate events worldwide. He holds an MBA from Harvard Business School and resides in Lexington, Massachusetts, where he continues to explore new frontiers in business strategy and innovation.
Book testimonials
“Can a young company make the Fortune 500 list? Business model innovation is now the most proven route, and Reinvent Your Business Model is the bible on how your firm can do it.”
— Scott Cook, founder and Chairman, Executive Committee, Intuit
“The speed at which today’s economy is changing has drastically raised the importance of game-changing transformation. Reinvent Your Business Model is an important guide for business leaders seeking to understand how companies manage constant change while identifying and capitalizing on new ideas to stay ahead.”
— Victor K. Fung, Group Chairman, Fung Group
“It’s not enough to create new products or services–your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that–taking the fear out of venturing into the unknown and opening up new territories of opportunity.”
— J. W. Marriott Jr., Chairman and CEO, Marriott International
“Having led several significant organizational transformations over the years of my Navy career, I found Mark Johnson’s book particularly on point. He is a true pathfinder in the world of business thinking!”
— Admiral James Stavridis, US Navy
“Why can’t powerful, well-financed companies be as innovative as nimble startups? With Johnson’s book they can―it’s a realistic playbook that shows us how to get out of our own way and become as good at breakthrough innovation as we are at sustaining the core.”
— Alex Gorsky, Chairman and CEO, Johnson & Johnson
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