Ready, Fire, Aim
Zero to $100 Million in No Time Flat (Paperback) 2007

Author
Ready, Fire, Aim
Zero to $100 Million in No Time Flat (Paperback) 2007
£24.99
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- Make quicker decisions, allowing you to take action sooner rather than getting bogged down in planning.
- Pivot your strategies based on real-world feedback and changing market conditions.
- Improve your ability to create products and services that resonate with your target audience.
- Be empowered to refine your approaches, potentially leading to increased revenue and a stronger market presence.
"This is an extraordinary bookfull of practiced, proven strategies and techniques to help you make more sales and greater profits than you ever imagined possible."
— Brian Tracy, author of The Way to Wealth
“Ready, Fire, Aim” serves as both a motivational guide and a practical manual for entrepreneurs at various stages of their business journey. Michael Masterson draws on decades of experience in building multimillion-dollar companies to provide readers with essential strategies for rapid growth.
What Readers Will Learn
- Prioritization of Sales: The importance of focusing on sales from the outset, rather than getting bogged down in planning or perfecting products.
- Framework for Growth: A clear understanding of the four stages of business development, each with unique challenges and required skills.
- Flexibility in Strategy: The necessity of being adaptable in approach, allowing for quick pivots based on market feedback.
- Effective Marketing Techniques: Insights into creating compelling offers and refining marketing strategies to reach broader audiences.
Masterson’s engaging writing style and practical advice make “Ready, Fire, Aim” an essential read for anyone serious about achieving business success. Whether you are starting from scratch or looking to elevate your existing enterprise, this book provides the roadmap to navigate the complexities of building a profitable business.
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ISBN 10
ISBN 13
The book: "Ready, Fire, Aim" Is perfect for:
- Aspiring Entrepreneurs: Individuals looking to start their own businesses will find valuable insights into launching successfully.
- Small Business Owners: Those who already have a business but want to scale it effectively will benefit from the structured approach outlined in the book.
- Business Students and Professionals: Anyone interested in entrepreneurship or business management will gain practical knowledge applicable in real-world scenarios.
Meet the author
Michael Masterson, also known as Mark Ford, is a distinguished author, entrepreneur, and consultant renowned for his expertise in business and personal finance. He has penned several bestselling books, including Ready, Fire, Aim, Seven Years to Seven Figures, and Automatic Wealth, many of which have achieved recognition on prominent bestseller lists such as the Wall Street Journal and New York Times. With a career spanning over four decades, Masterson has founded and managed numerous multimillion-dollar companies across various sectors, including publishing, real estate, and direct marketing.
His journey into entrepreneurship began at the age of 11 when he started his first business. This early experience ignited a passion for creating successful ventures, leading him to consult for Agora Inc., a major publisher of information products. His work has transformed countless lives; he has mentored aspiring copywriters from diverse backgrounds, helping them achieve financial independence through effective writing. Masterson’s unique approach combines practical business strategies with motivational insights, making his books both informative and engaging.
Beyond his professional accomplishments, Masterson enjoys a rich personal life filled with artistic pursuits such as poetry and fine art collection. He currently resides in Baltimore, Maryland, where he continues to write and inspire others through his teachings and publications. His blend of entrepreneurial success and creative passion resonates with readers seeking both practical advice and inspiration.
Book testimonials
“Wow! A powerhouse book packed with tried and tested street-smart wisdom. I’m impressed!”
— Dr. Joe Vitale, author of The Attractor Factor
“Michael Masterson’s Ready, Fire, Aim hits the markdead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career . . . just starting out or already at the $50 million level . . . you’ll better understand the challenges you face. And you’ll get some bull’s-eye insights about how to overcome them.”
— Bill Bonner, founder and President of Agora Inc.
“Ready, Fire, Aim is vintage Michael Masterson. Every sentence in the book is on the mark, stuff you can use right now, today, to accelerate your climb to the top of the financial ladder. What sets Masterson apart from most of the gurus who write about how to do it is that he’s actually done it — over . . . and over . . . and over again. The number of successful businesses he’s built is no less than astonishing. Every serious entrepreneur needs to avail himself of the information in this book.”
— Robert Ringer, author of To Be or Not to Be Intimidated?