“Profit First” is a revolutionary guide that transforms the way entrepreneurs and business owners think about their company’s finances. Mike Michalowicz presents a counterintuitive yet highly effective approach to managing business finances that ensures profitability from day one.

In this book, readers will learn:

• Why the traditional accounting formula (Sales – Expenses = Profit) is flawed
• How to implement the Profit First formula (Sales – Profit = Expenses)
• Techniques for creating a sustainable and profitable business model
• Strategies for eliminating debt and improving cash flow
• Methods for reducing unnecessary expenses without sacrificing growth
• Ways to pay yourself a real salary as a business owner
• Advanced techniques for scaling your business profitably

The book provides a comprehensive system that works with human psychology to make financial management easier and more effective. Michalowicz offers practical, step-by-step instructions for implementing the Profit First method, including how to set up the necessary bank accounts and determine the right allocation percentages for your business.

“Profit First” is more than just a finance book; it’s a complete system for transforming your business into a profitable, sustainable enterprise. Michalowicz’s engaging writing style and real-world examples make complex financial concepts accessible to readers of all backgrounds. By following the principles outlined in this book, business owners can take control of their finances, reduce stress, and build the profitable companies they’ve always dreamed of.