Power Branding
Leveraging the Success of the World’s Best Brands
£26.16
- Strategies that focus on niche markets can lead to significant expansion.
- Insights and counterintuitive tactics that help businesses stand out in crowded markets, leading to increased customer loyalty.
- Actionable strategies and principles that can be immediately implemented to improve your marketing effectiveness.
- Be able to create emotional connections with your customers, driving engagement and sales.
"Both readable and wise--a rare combination--this book will be a welcome counselor to both the CMO and CEO as they look to build and nurture their most important asset--their company's brand."
— Jon Iwata, SVP, Marketing and Communications, IBM
Steve McKee’s “Power Branding: Leveraging the Success of the World’s Best Brands” is an essential guide for marketers, business owners, and executives looking to harness the power of effective branding. This comprehensive book offers 75 insightful principles drawn from the successes and failures of the world’s top brands.
McKee, president of integrated marketing firm McKee Wallwork & Company and a popular Businessweek.com columnist, brings his wealth of experience to the table. He presents a refreshing and practical approach to brand building, focusing on actionable strategies rather than abstract theories.
The book is structured around the fundamental questions of journalism – who, what, when, where, why, and how – providing a clear framework for readers to navigate the complex world of branding. Each section contains concise chapters that address specific aspects of brand strategy, making it easy for busy professionals to digest and apply the information.
“Power Branding” is particularly valuable for:
- Marketing professionals seeking to refine their branding strategies
- Business owners looking to establish a strong brand identity
- Executives aiming to leverage their brand for competitive advantage
- Entrepreneurs wanting to build a solid foundation for their new ventures
Readers will gain insights into:
- Identifying and targeting the right audience for your brand
- Developing compelling brand ideas that have real business implications
- The dangers of discounting and its impact on brand equity
- The importance of consistency and long-term commitment in brand building
- Avoiding common branding pitfalls through real-world examples
Year Published
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ISBN 10
ISBN 13
The book: "Power Branding" Is perfect for:
- Executives and CEOs: Those in leadership roles will find valuable strategies for nurturing their brand as a key business asset.
- Marketing Professionals: Marketers seeking to enhance their understanding of effective branding will benefit from McKee’s insights.
- Small Business Owners: Entrepreneurs can apply the principles outlined in the book to differentiate their brands in competitive markets.
Meet the author
Author biography
Steve McKee is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm. He is an award-winning author of multiple books, including “When Growth Stalls” and “Power Branding: Leveraging the Success of the World’s Best Brands.” McKee’s expertise in business and brand strategy has earned him recognition from prestigious publications such as Advertising Age, which twice named his firm Southwest Small Agency of the Year and one of the nation’s Best Places to Work.
As a thought leader in marketing, McKee has shared his insights through various platforms. He was a Businessweek.com columnist for a decade and currently writes a popular monthly column for SmartBrief on Leadership. His work has been featured in major publications like The New York Times, USA Today, and Forbes.com. McKee is also a sought-after speaker, addressing topics such as creative disruption, future-proofing organizations, and the power of internal branding.
McKee’s firm has achieved notable success, making the Inc. 500 list of fastest-growing private companies in America and winning the Effie Award for marketing effectiveness twice. His latest book, “Turns: Where Business is Won and Lost,” was released in early 2023. Steve McKee resides in New Mexico, where he continues to help organizations and their people reach their full potential.
Book testimonials
“Steve McKee is masterful in taking the theoretical and making it real. Continuing his approach from his previous informative book, When Growth Stalls, Steve looks at a business’s most valuable but misunderstood asset, its brand, and aids readers with a look in the mirror at how they are managing theirs.”
— Tommy Millner, Chief Executive Officer, Cabela’s Inc.
“In Power Branding Steve McKee delivers a knockout that should be mandatory reading in every business school in America. This is now the definitive book on modern branding.”
— Jay Baer, New York Times bestselling author of Youtilty
“Steve McKee breaks brand strategy down into bite size pieces with concrete examples to consider. With a simple and compelling message, Mr. McKee’s book is so thought provoking that I am giving a copy to my entire senior management team.”
— Stan E. Hubbard, CEO, REELZCHANNEL
“I found the book entertaining, insightful and best in class on the subject of branding. For those of us interested in building exceptional companies, Steve shows us how essential and powerful it is when we develop and communicate our brand in alignment with our Vision, Mission and Value Proposition. For leaders looking to internally inspire, motivate, and spur creativity and growth while building great cultures and lasting customer loyalty, this book is invaluable.”
— Kim Bang, Former CEO, Bloomberg Tradebook
“Most business books these days either rehash the same themes or merely validate what you already know. It’s refreshing to read Power Branding and be able to apply so many things both your customers and marketing team will appreciate.”
— Jay Steinfeld, CEO/Founder, Blinds.com
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