Permission marketing
Turning strangers into friends and friends into customers
Author
Permission marketing
Turning strangers into friends and friends into customers
- Attract and engage high-quality leads.
- Higher engagement and conversion rates.
- Significantly reduce marketing expenses compared to traditional methods.
- Foster loyalty and a positive reputation among your customers.
Permission Marketing is about redefining how businesses interact with their customers. Instead of bombarding potential buyers with unsolicited advertisements, Godin proposes a model where consumers express interest in receiving marketing communications. This method not only respects consumer autonomy but also fosters stronger relationships based on trust and relevance.
What Readers Will Learn
- The fundamental differences between interruption marketing and permission marketing.
- Strategies to effectively implement permission marketing in various channels, including email and social media.
- The long-term benefits of building a loyal customer base through consent-driven interactions.
By focusing on permission-based strategies, businesses can cultivate a more engaged audience that values their interactions, ultimately leading to higher conversion rates and sustained growth.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Permission marketing" Is perfect for:
- Marketers seeking innovative strategies to engage consumers meaningfully.
- Business Owners looking to enhance customer loyalty and lifetime value through personalized communication.
- Entrepreneurs interested in establishing strong connections with their audience from the outset.
- Students of Marketing who want to understand contemporary marketing dynamics and consumer behavior.
More books by Seth Godin
Meet the author
Author biography
Seth Godin is a renowned author, entrepreneur, and marketing innovator. He has written 21 bestselling books, including “All Marketers Are Liars” and “Purple Cow,” which have been translated into over 35 languages. Godin is the founder of altMBA, an intensive online leadership and management workshop, and the former vice president of direct marketing at Yahoo!. His daily blog is one of the most popular in the world, with over a million readers. Godin is known for his unconventional ideas on marketing, leadership, and creating change in the digital age. He has been inducted into the Marketing Hall of Fame and is a sought-after speaker at conferences and organizations worldwide. Godin lives in New York with his family, where he continues to challenge traditional thinking and inspire entrepreneurs and marketers to make a difference.
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