“Oversubscribed: How to Get People Lining Up to Do Business with You” by Daniel Priestley is an essential read for entrepreneurs and business owners aiming to generate high demand for their offerings. This book is perfect for those struggling to make sales or looking to elevate their business to the next level.

Priestley, an experienced entrepreneur and co-founder of Dent Global, shares his expertise on how to create a marketplace where demand consistently outstrips supply. The book is structured into three parts:

1. Principles for Becoming Oversubscribed: Learn the foundational principles that drive market demand, including the importance of innovation, building strong relationships, and creating a unique value proposition.
2. The Campaign Drive Enterprise Method: Discover a step-by-step strategy for planning and executing campaigns that build anticipation and demand, ensuring your product or service is highly sought after before it even launches.
3. You, Your Team, and the Crazy Times We Live In: Understand how to adapt to changing market conditions, build a capable team, and choose the right business model for sustained success.

Readers will gain valuable insights into creating a business that not only attracts but also maintains a loyal customer base. By following Priestley’s methods, you can ensure your business stands out in a crowded market, allowing you to be selective with clients and maintain high standards of service.

Whether you are a new entrepreneur or a seasoned business owner, “Oversubscribed” offers practical advice and actionable strategies to help you achieve a waiting list of eager customers.