No Logo
An insightful examination of advertising's impact on society and youth culture
Author
No Logo
An insightful examination of advertising's impact on society and youth culture
£11.89
- Heightened awareness of corporate influence on daily life.
- Improved ability to critically analyze marketing strategies.
- Enhanced understanding of global economic systems.
- Empowerment to make more conscious consumer choices.
‘The Das Kapital of the growing anti-corporate movement’
— Guardian
“No Logo” is a seminal work that examines the far-reaching impact of corporate branding on our society, economy, and culture. Naomi Klein’s meticulously researched book takes readers on a journey through the world of multinational corporations, revealing how their focus on brand building has reshaped our lives in profound ways.
This eye-opening book explores:
• The evolution of branding strategies and their increasing dominance in public spaces
• How corporate consolidation limits consumer choice and stifles competition
• The hidden costs of outsourcing and its effects on workers in both developed and developing nations
• The rise of anti-corporate movements and their innovative tactics to challenge brand power
Readers will learn:
• How major brands like Nike, McDonald’s, and Starbucks have transformed from product-focused companies to lifestyle brands
• The tactics corporations use to target young consumers and infiltrate educational institutions
• The harsh realities of sweatshop labor and the human cost of brand-driven globalization
• Strategies employed by activists to resist corporate dominance and reclaim public spaces
“No Logo” is an essential read for:
• Students of marketing, business, and economics seeking a critical perspective on branding
• Activists and concerned citizens looking to understand the broader implications of corporate power
• Consumers who want to make more informed choices about the products they buy
• Anyone interested in the intersection of culture, economics, and social justice
“No Logo” remains a powerful and relevant critique of corporate power, offering readers the tools to analyze and challenge the brand-dominated world around them. Klein’s engaging writing style and extensive research make complex issues accessible, inspiring readers to think critically about the role of brands in their lives and society at large.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "No Logo " Is perfect for:
- Marketing and business students
- Social activists and NGO workers
- Concerned consumers
- Journalists and researchers
- Anyone interested in understanding corporate influence on society
Meet the author
Author biography
Naomi Klein is an award-winning journalist, bestselling author, and influential voice in the anti-globalization movement. Born in Montreal in 1970, Klein’s groundbreaking book “No Logo” (2000) catapulted her to international acclaim, becoming a manifesto for the anti-corporate movement. She has since authored several critically acclaimed works, including “The Shock Doctrine” (2007) and “This Changes Everything” (2014), which tackle issues of disaster capitalism and climate change, respectively. Klein’s incisive analysis of corporate globalization, capitalism, and climate justice has earned her numerous accolades, including the Hilary Weston Writers’ Trust Prize for Nonfiction. As a columnist for The Guardian and The Nation, Klein continues to shape public discourse on pressing global issues. She holds the position of UBC Professor of Climate Justice at the University of British Columbia and co-directs the Centre for Climate Justice. Klein resides in Toronto with her husband, filmmaker Avi Lewis, and their son.
Book testimonials
‘A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, “No Logo” is fluent, undogmatically alive to its contradictions and omissions and positively seethes with intelligent anger.’ Sam Leith,
— Observer
‘A fascinating ride through the history of marketing…Klein brilliantly humanises “No Logo” with fascinating personal stories, her voice firm but never preachy, her argument detailed but never obscure.’ Alex O’Connell,
— The Times
‘Naomi Klein brilliantly charts the protean nature of consumer capitalism, how it absorbs radical challenges to its dominance and turns them into consumer products.’ Madeleine Bunting,
— Guardian
‘A sharp and very timely book … A couple of chapters in, your mind is already reeling … convincing and necessary, clear and fresh, calm but unsparing’
— Guardian
‘A manifesto and a call to arms that sometimes reads like an Orwellian nightmare’
— Financial Times
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