Monetizing Innovation
How Smart Companies Design the Product Around the Price
Author
Monetizing Innovation
How Smart Companies Design the Product Around the Price
£20.99
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- Higher profitability from new products.
- Reduced waste in product development.
- More targeted and successful innovations.
- Enhanced ability to choose effective pricing and revenue models.
"Madhavan Ramanujam is to monetization strategy what Bob Marley is to reggae music. You must read this book."
― Bill Gurley, Board member of Uber and General Partner at Benchmark
“Monetizing Innovation” is a transformative guide that redefines the relationship between product development and pricing. This book is about creating products that customers truly value and are willing to pay for, ensuring financial success from the outset.
Readers will learn:
• How to validate product ideas before significant investment
• Techniques for determining customer willingness to pay
• Methods for effective customer segmentation
• Strategies for feature configuration and product bundling
• Approaches to selling benefits rather than features
The book provides a comprehensive framework for integrating monetization into every stage of the innovation process. It includes practical tools, such as checklists and summaries, to help readers implement these strategies in their organizations.
By following the principles outlined in this book, readers can transform their approach to innovation, moving from hope to certainty in their product launches. “Monetizing Innovation” is not just a book—it’s a paradigm shift in how we think about product development and pricing
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Monetizing Innovation" Is perfect for:
• CEOs and executive leadership
• Product development teams
• Startup founders and entrepreneurs
• Marketing and sales professionals
• Business strategy consultants
Meet the author
Madhavan Ramanujam is a Senior Partner and Member of the Executive Committee at Simon-Kucher & Partners, a global strategy and marketing consulting firm. He holds an MBA from Stanford University and has over two decades of experience in pricing and monetization strategies. Ramanujam has led more than 125 monetization projects for internet, software, and technology clients, helping bring numerous new products to market. He has advised companies of all sizes, from Fortune 500s to startups, including 25+ unicorns such as Asana, GitHub, Stripe, and Uber.
As a co-author of “Monetizing Innovation: How Smart Companies Design the Product Around the Price,” Ramanujam has conducted extensive research on innovation and pricing. His work has been featured in leading publications, including Harvard Business Review, Entrepreneur, and Inc. Ramanujam is also a regular speaker at prominent conferences and forums, such as SXSW, TechCrunch, and Dreamforce.
Before joining Simon-Kucher, Ramanujam worked at i2 Technologies for over six years, managing consulting projects for Fortune 500 companies in areas such as promotions, forecasting, inventory management, and logistics.
He currently resides in the San Francisco Bay Area, where he continues to shape the future of product monetization and pricing strategies
