“Make Brilliant Work” is a game-changing book that shatters the myth of innate creativity. Rod Judkins, drawing from his extensive experience as a lecturer at top universities and consultant to leading companies, presents a practical guide to producing outstanding creative work.

This book is packed with inspiring stories and actionable advice from some of the world’s most innovative minds.

Readers will learn how to:

• Overcome creative obstacles and self-limiting beliefs
• Develop unique perspectives that set their work apart
• Embrace failure as a stepping stone to success
• Implement unconventional thinking techniques
• Transform negative experiences into creative fuel
• Create an environment conducive to brilliant work

“Make Brilliant Work” is not just about theory – it’s a hands-on manual for achieving creative excellence. Through a series of engaging anecdotes and exercises, Judkins shows how anyone can apply the methods of creative geniuses to their own work.

This book is an invaluable resource for those who want to push beyond their perceived limitations and create truly brilliant work. Judkins’ approach is accessible, engaging, and, most importantly, effective. By the end of “Make Brilliant Work,” readers will have a new set of tools and mindsets to transform their creative output and achieve remarkable results.