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Made to Stick

Why Some Ideas Survive and Others Die

Made to Stick Why Some Ideas Survive and Others Die Paperback – January 1, 2010

Author

chip-heath author of the book: Made to stick

Chip Heath

Made to Stick

Why Some Ideas Survive and Others Die

Paperback

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Standard delivery: 3-5 days after dispatch

United Kingdom: GBP 2.99

Book description
Why do some ideas take off and survive while others wither away? That’s the core question brothers Chip and Dan Heath tackle in their insightful book “Made to Stick.”
After years of research into what makes ideas memorable and motivating, the Heaths identified six critical principles behind sticky ideas that are understood, remembered, and have a long-term impact. Using engaging examples and real-world case studies, they reveal counterintuitive truths about how the human mind processes information.
You’ll learn the importance of finding the core of your idea and presenting it in a compact, easy-to-grasp way. The Heaths demonstrate how generating surprise and interest is crucial for capturing attention.
They illustrate techniques for making ideas concrete and creating a shared understanding. But sticky ideas aren’t just about communication – they must be credible, backed by data and detail that builds trust. Perhaps most importantly, the Heaths emphasize tapping into your audience’s emotions and telling compelling stories that inspire action.
With its practical framework and insightful principles, “Made to Stick” is an essential guide for anyone looking to spread ideas more successfully – from marketers and entrepreneurs to educators, leaders and beyond. This influential book will transform how you think about communicating your most important messages.
Don’t let your great ideas get lost in the noise. Grab your copy of “Made to Stick” today and start creating ideas that truly stick!
Read more
Year Published
2012
Publisher
Random House Trade Paperbacks
Pages
323
Weight
249g
Language
English
ISBN 10
0812982002
ISBN 13
9780812982008

Meet the author

Chip Heath is a renowned academic and author who has made significant contributions to organizational behavior and decision-making. He holds a Bachelor of Science degree in industrial engineering from Texas A&M University and a PhD in psychology from Stanford University. Currently, Heath serves as the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, where he teaches courses on organizational behavior, negotiation, and social entrepreneurship.

Chip Heath’s expertise is rooted in the profound understanding of how ideas and behaviors disseminate. His collaborative efforts with his brother, Dan Heath, have resulted in several bestselling books. Their seminal work, ‘Made to Stick: Why Some Ideas Survive, and Others Die’ (2007), revolutionized the way we perceive the principles of making ideas memorable and impactful. This book, spending an impressive 24 months on the BusinessWeek bestseller list and translated into over 25 languages, has become a beacon of inspiration for professionals across diverse industries.

In addition to his academic pursuits, Heath has a passion for sharing his insights with a broader audience. He has contributed to publications like Fast Company magazine and has been interviewed by various media outlets, including Grist and Brazen Careerist. Heath currently resides in California, where he continues to inspire and educate others through his teaching and writing.

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