Made to Stick
Why Some Ideas Survive and Others Die
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- Effective and persuasive communication in both personal and professional settings.
- package and present ideas so they "stick" in people's minds by being more memorable and impactful
- clearer explanations and better knowledge transfer in teaching, leadership
- Resonate with your audience on an emotional level by using stories effectively, resulting in more engaging and persuasive communication
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ISBN 10
ISBN 13
Meet the author
Chip Heath is a renowned academic and author who has made significant contributions to organizational behavior and decision-making. He holds a Bachelor of Science degree in industrial engineering from Texas A&M University and a PhD in psychology from Stanford University. Currently, Heath serves as the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, where he teaches courses on organizational behavior, negotiation, and social entrepreneurship.
Chip Heath’s expertise is rooted in the profound understanding of how ideas and behaviors disseminate. His collaborative efforts with his brother, Dan Heath, have resulted in several bestselling books. Their seminal work, ‘Made to Stick: Why Some Ideas Survive, and Others Die’ (2007), revolutionized the way we perceive the principles of making ideas memorable and impactful. This book, spending an impressive 24 months on the BusinessWeek bestseller list and translated into over 25 languages, has become a beacon of inspiration for professionals across diverse industries.
In addition to his academic pursuits, Heath has a passion for sharing his insights with a broader audience. He has contributed to publications like Fast Company magazine and has been interviewed by various media outlets, including Grist and Brazen Careerist. Heath currently resides in California, where he continues to inspire and educate others through his teaching and writing.