Made to stick
Why some ideas survice and others die
£11.58
Shipping and delivery
Standard delivery 3-5 days after dispatch
USA: $3.99 USD
United Kingdom: ยฃ2.99 GBP
Australia: $4.99 AUD
Germany: โฌ2.99 EUR
Returns and refunds
- Learn how to present your ideas clearly and effectively, leading to better understanding and engagement from your audience.
- Craft messages that resonate emotionally, making it easier to persuade others and gain support for your ideas.
- Create more memorable content, ensuring that your ideas are remembered long after they are presented.
- See improved results when sharing your vision or products, as you will be able to communicate ideas that stand out in a crowded marketplace.
Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick
โ New Statesman
“Made to Stick” is a transformative guide that reveals the art and science of creating ideas that leave a lasting impact. Chip and Dan Heath, drawing from their extensive research and experience, offer a comprehensive framework for crafting messages that resonate, inspire, and drive action.
In this book, readers will learn:
โข The six key principles of sticky ideas and how to apply them
โข Techniques for overcoming common obstacles to effective communication
โข Strategies for making abstract concepts more concrete and memorable
โข Methods for enhancing the credibility of your messages
โข Ways to tap into the power of emotion and storytelling in your communication
The Heath brothers expertly blend academic insights with practical advice, making complex concepts accessible and actionable. They analyze a wide range of sticky ideas, from urban legends to successful advertising campaigns, extracting valuable lessons that readers can apply in their own communication efforts.
“Made to Stick” is filled with:
โข Engaging case studies that illustrate the principles in action
โข Practical exercises to help readers apply the concepts
โข Memorable anecdotes that reinforce key ideas
โข Clear explanations of psychological principles underlying effective communication
“Made to Stick” doesn’t just explain why some ideas stick โ it provides a practical toolkit for creating your own sticky ideas. Whether you’re trying to change opinions, sell products, or inspire change, this book will transform your approach to communication and help you create ideas that truly resonate.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Made to stick" Is perfect for:
โข Marketing and advertising professionals seeking to create more impactful campaigns
โข Business leaders aiming to communicate their vision more effectively
โข Educators looking to make their lessons more engaging and memorable
โข Public speakers wanting to craft more compelling presentations
โข Anyone interested in improving their ability to convey ideas persuasively
Meet the author
Author biography
Chip Heath is a renowned academic and author who has made significant contributions to organizational behavior and decision-making. He holds a Bachelor of Science degree in industrial engineering from Texas A&M University and a PhD in psychology from Stanford University. Currently, Heath serves as the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, where he teaches courses on organizational behavior, negotiation, and social entrepreneurship.
Chip Heath’s expertise is rooted in the profound understanding of how ideas and behaviors disseminate. His collaborative efforts with his brother, Dan Heath, have resulted in several bestselling books. Their seminal work, ‘Made to Stick: Why Some Ideas Survive, and Others Die’ (2007), revolutionized the way we perceive the principles of making ideas memorable and impactful. This book, spending an impressive 24 months on the BusinessWeek bestseller list and translated into over 25 languages, has become a beacon of inspiration for professionals across diverse industries.
In addition to his academic pursuits, Heath has a passion for sharing his insights with a broader audience. He has contributed to publications like Fast Company magazine and has been interviewed by various media outlets, including Grist and Brazen Careerist. Heath currently resides in California, where he continues to inspire and educate others through his teaching and writing.
Book testimonials
This is great for anyone planning a speech or trying to get their message across at work,ย
โ Psychologies
The Heaths push beyond what sounds like it should work and explain why it actually does,ย
โ Time Magazine
… an entertaining, practical guide to effective communication.,ย
โ Publishers Weekly
โ Saturday Guardian