Lovemarks
The Future Beyond Brands
£25.99








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Standard delivery: 3-5 days after dispatch
United Kingdom: GBP 2.99
- Create deeper emotional bonds with brands, leading to more meaningful consumer experiences.
- Encourage consumers to choose brands they love over cheaper alternatives.
- Develop marketing strategies that resonate emotionally, making their brands more appealing and memorable.
- Engage customers on a personal level, resulting in stronger brand advocacy and community building.

"A different type of Valentine."
— Media Wire
“Lovemarks: The Future Beyond Brands” is a revolutionary marketing book that introduces a new paradigm in brand-consumer relationships. Kevin Roberts presents a compelling case for moving beyond traditional branding strategies to create deep, emotional connections with consumers.
This book explores:
• The evolution of branding and its limitations in today’s market
• The concept of Lovemarks and their power in consumer decision-making
• Strategies for creating and nurturing Lovemarks
• The role of mystery, sensuality, and intimacy in building lasting consumer relationships
• Real-world case studies of successful Lovemarks
Readers will learn:
• How to identify and cultivate the emotional aspects of their brand
• Techniques for creating memorable sensory experiences
• Strategies for building consumer loyalty beyond reason
• The importance of storytelling and creating brand myths
• How to empower consumers as brand advocates
The book is filled with vivid examples, stunning visuals, and practical insights that will inspire marketers to rethink their approach to branding.
“Lovemarks” is not just a book; it’s a call to action for businesses to create lasting emotional connections with their audience. It challenges conventional wisdom and offers a fresh perspective on how to succeed in today’s competitive marketplace.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Lovemarks" Is perfect for:
• Marketing professionals and brand managers
• Business leaders and entrepreneurs
• Advertising and PR professionals
• Students of marketing and business
• Anyone interested in the psychology of consumer behavior
Meet the author
Author biography
Kevin Roberts is a visionary business leader and author renowned for his groundbreaking work on emotional connections in marketing. As the former CEO Worldwide of Saatchi & Saatchi, Roberts transformed the company into a global ideas powerhouse. He coined the term “Lovemarks” to describe brands that inspire loyalty beyond reason. Roberts’ bestselling book “Lovemarks: The Future Beyond Brands” has been translated into 18 languages and was named one of the top 10 ideas of the decade by Advertising Age. With a career spanning iconic brands like Mary Quant, Gillette, Procter & Gamble, and Pepsi-Cola, Roberts brings decades of experience to his writing and consulting work. He holds honorary professorships at several universities and was made a Companion of the New Zealand Order of Merit for his services to business and community. Roberts divides his time between New York City, Auckland, and England’s Lake District, where he continues to inspire business leaders worldwide.
Book testimonials
“Lovemarks is an exquisitely designed book whose layout is as engaging as the overarching themes..”
— Chicago Sun-Times
“Lovemarks is the groundbreaking answer to one of the hottest questions in business today.”
— Book Trade News
“The ultimate capitalist fantasy.”
— National Post