The Little Red Book of Selling
12.5 Principles of Sales Greatness
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- Learn effective techniques to improve their sales approach, leading to increased confidence and success.
- Long-term customer loyalty and repeat business from building trust and rapport.
- Maintain a positive mindset and persist through challenges, fostering a proactive attitude toward sales.
- Be able to tailor your offerings to meet customer demands more effectively.
“The Little Red Book of Selling” presents a refreshing perspective on sales, moving away from outdated techniques that prioritize pressure tactics and quotas. Instead, Gitomer emphasizes the importance of viewing sales as a long-term endeavor focused on building relationships and trust with customers. The book is structured into short, digestible chapters, making it easy for readers to grasp and apply its concepts.
What Readers Will Learn:
- How to cultivate a positive attitude that drives success in sales.
- Strategies for effective networking that lead to increased referrals.
- Techniques for understanding and addressing customer needs effectively.
- The significance of creativity in developing unique selling propositions.
- Methods for reducing buyer risk, thereby increasing conversion rates.
By adopting the principles outlined in this book, readers can expect to transform their approach to selling, leading to greater success and fulfillment in their professional endeavors.
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ISBN 10
ISBN 13
The book: "The Little Red Book of Selling" Is perfect for:
- Sales Professionals: Whether seasoned or new, anyone in sales will find valuable insights applicable across various industries.
- Business Owners: Entrepreneurs looking to enhance their sales strategies can benefit from Gitomer’s principles.
- Customer Service Representatives: Those involved in customer interactions will gain skills that improve client satisfaction and loyalty.
- Anyone Engaging with People: The principles are relevant not only to sales but also to anyone who interacts with customers or clients in any capacity.
More books by Jeffrey Gitomer
Meet the author
Author biography
Jeffrey Gitomer is a renowned sales expert, author, and speaker who has revolutionized the field of sales training. With over four decades of experience, Gitomer has established himself as a leading authority on sales strategies and customer loyalty. His most successful book, “The Little Red Book of Selling,” has sold more than five million copies worldwide and has been translated into 14 languages. Gitomer’s work has earned him a place in the National Speakers Association’s Speaker Hall of Fame, and he is ranked in the top 1% of non-celebrity speakers. He has authored 15 books, including several New York Times bestsellers, and his writings have appeared on major bestseller lists over 750 times. Gitomer’s practical, no-nonsense approach to sales has made him a sought-after consultant for Fortune 500 companies and small businesses alike. He currently resides in Charlotte, North Carolina, where he continues to write, speak, and share his sales wisdom through his weekly e-zine, “Sales Caffeine,” which reaches 250,000 subscribers worldwide.
