Inspired
How to Create Tech Products Customers Love
£13.89
- Learn effective strategies for creating products that meet real user needs.
- Foster innovation through better communication and synergy among team members.
- Measure success more effectively, ensuring that your products deliver real value to users.
- Techniques for engaging with users early in the product development process.
"If you only have one book on product management, this is the one."
โ Chad Dickerson, Former CEO, Etsy
“Inspired: How to Create Tech Products Customers Love” is the definitive guide to building outstanding technology products. Written by Marty Cagan, a respected authority in product management, this book offers a wealth of knowledge for anyone involved in product development.
Cagan draws from his extensive experience working with top tech companies to provide a comprehensive framework for creating successful products. He challenges traditional approaches to product development and offers a fresh perspective on how to build products that users will love.
What readers will learn:
- How to structure and lead effective product teams
- Techniques for identifying valuable product opportunities
- Methods for rapid prototyping and user testing
- Strategies for creating a strong product vision and roadmap
- Ways to foster a culture of innovation and continuous improvement
- Approaches to measuring product success and impact
The book is filled with real-world examples and case studies, illustrating how successful companies have implemented these principles. Cagan’s writing style is clear and engaging, making complex concepts accessible to readers at all levels.
“Inspired” is more than just a how-to guide; it’s a paradigm-shifting work that will change how you think about product development. Whether you’re a seasoned product professional or new to the field, this book will provide valuable insights to help you create products that truly inspire.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Inspired" Is perfect for:
โข Product managers seeking to enhance their skills and knowledge
โข Startup founders and entrepreneurs developing new products
โข UX designers looking to understand the broader product development process
โข Engineers interested in the strategic aspects of product creation
โข Business leaders aiming to build innovative product organizations
Meet the author
Biography
Testimonials
“It is rare to find someone like Marty who has impacted early founders, high-growth startups, and multi-billion dollar companies over decades through his product leadership. So when he decides to distill his knowledge in a book, it becomes a must read!”
โ Avid Larizadeh Duggan, General Partner, GV (Google Ventures)
“This book was a catalyst for helping us transform how we organize and operate. Marty gave us a compelling case for change, actionable steps, and the fundamental truths to keep us on course.”
โ Ann Yauger, AVP Product, CarMax
“INSPIRED was an invaluable resource to me and the Heroku team when we were scaling through the challenging 50-150 employee phase. This book should be on the shelf of anyone in a product leadership position.”
โ Adam Wiggins, Co-Founder, Heroku
“I don’t know of any other person who has the breadth and depth of knowledge and insight in Product Management that Marty possesses. This is not your typical business book where you skim it in 30 minutes and wonder why it was worth $14.99. INSPIRED is a book you can study, discuss, use to teach, show to your management, and use as a force for change in your company or in your career.”
โ Kyrie Robinson, VP User Experience, Chegg
“When I was a product leader, I experienced a fair bit of accidental successes and puzzling failures. Marty’s writing has helped me understand how product managers and product organizations really should work. I wish I’d had this book years ago.”
โ Jeff Patton, Agile Product Leadership Coach
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