How to Launch a Brand [2nd Edition]
Your Step-by-Step Guide to Crafting a Brand From Positioning to Naming And Brand Identity
Author
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How to Launch a Brand [2nd Edition]
Your Step-by-Step Guide to Crafting a Brand From Positioning to Naming And Brand Identity
- Craft a compelling identity that resonates with your target audience.
- Better customer engagement and loyalty.
- Innovation that sets you apart from competitors.
- Reduced anxiety and improved likelihood of success.
"An insightful and process-driven book that provides tremendous value to entrepreneurs during the most crucial steps of their new business venture."
— Ashish Soni, Founding Director, USC Viterbi Startup Garage
“How to Launch a Brand” is a practical and insightful guide that equips readers with the knowledge and tools needed to create a successful brand from scratch. This book is ideal for entrepreneurs, marketers, and brand managers who want to understand the intricacies of brand development and launch.
Readers will learn:
- How to create a solid brand platform that serves as the foundation for all branding decisions
- Techniques for developing a unique and memorable brand name
- Strategies for designing a compelling visual identity that aligns with the brand’s core values
- Methods for preparing and executing a successful brand launch
The book provides a systematic approach to brand building, breaking down complex concepts into manageable steps. It emphasizes the importance of design in brand success and teaches readers how to launch as a brand rather than just a product or service1.
“How to Launch a Brand” stands out for its practical, no-nonsense approach to branding. It avoids philosophical fluff and instead focuses on actionable advice and real-world examples. The book’s clear, concise, and practical nature makes it an invaluable resource for both experienced professionals and those new to branding.
By following the guidelines in this book, readers will be able to make informed branding decisions, create a strong brand identity, and set their offerings apart in today’s competitive marketplace. Whether you’re starting a new venture or looking to strengthen an existing brand, “How to Launch a Brand” provides the tools and insights needed to succeed in the world of branding.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "How to Launch a Brand [2nd Edition]" Is perfect for:
- Entrepreneurs launching new ventures
- Marketing professionals looking to enhance their branding skills
- Brand managers seeking to refresh or relaunch existing brands
- Students studying marketing, branding, or business
- Anyone interested in understanding the brand development process
More books by Fabian Geyrhalter
Meet the author
Author biography
Fabian Geyrhalter is a renowned brand strategist, creative director, and best-selling author based in Los Angeles. Born in Vienna, Austria, he has spent over half his life in the United States, establishing himself as a leading voice in brand development. Geyrhalter is the founder and principal of FINIEN, a consultancy specializing in transforming ventures into brands. Over two decades of experience, he has worked with clients across various industries, including technology, pharmaceuticals, and lifestyle brands.
Geyrhalter’s expertise extends beyond his consulting work. He serves as an Executive Brand Strategist for Chameleon Collective and holds advisory board positions for several companies, including Cambridge Audio and SHO.ai. As a global mentor for the Founder Institute, the world’s largest pre-seed startup accelerator, he has guided entrepreneurs in cities worldwide, from Los Angeles to Helsinki.
His insights into branding have been captured in multiple books, including “How to Launch a Brand.” Geyrhalter’s approach combines strategic thinking with creative vision, helping businesses establish strong brand identities that resonate with their target audiences. When not transforming brands, Fabian can be found sharing his knowledge as a speaker at industry events or mentoring the next generation of entrepreneurs.
Book testimonials
“This is a must-read for serious entrepreneurs!”
— James Iliff, Co-founder and Chief Creative Officer, Survios
“Innovators everywhere will want to read this slim on size but hefty on advice [book]…It is straightforward, easy to read and offers a logical framework for the branding process.”
— Portland Book Review
“Perfect for an entrepreneur starting a business! As a business owner, I believe that this book will help entrepreneurs as well as managers in charge of launching new products, services or companies to think brand-centric. I learned a lot from Fabian in this incredible, easy-to-read book.”
— Best Biz Books
” An inspiring tool and quick read any CMO launching a new brand should induced in.”
— Laura S. Murcek, Vice President Brand Strategy, ART.COM
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