How Google Works
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- Understand the principles that drive innovation at Google and how they can be applied to any organization.
- Discover management techniques that foster creativity and productivity among teams, enhancing overall performance.
- Explore Google's unique decision-making processes that balance data analysis with risk-taking, helping you make better business choices.
- Learn how to create and maintain a corporate culture that attracts top talent and encourages continuous improvement and adaptability.

A blink view of what it is to work at one of the world's most successful companies. For that voyeuristic reason alone, it is worth reading
― Independent
“How Google Works” is an essential read for anyone looking to understand the principles behind one of the most successful companies of the 21st century. This book examines the revolutionary management techniques and business strategies that have allowed Google to dominate the tech industry and shape the way we interact with information.
Readers will learn:
• How to attract and retain top talent in a competitive market
• Strategies for fostering a culture of innovation and creativity
• The importance of rapid decision-making and experimentation
• How to leverage data and technology to drive business growth
• Ways to adapt and thrive in the face of constant change
The book provides a detailed look at Google’s unique approach to:
• Hiring and talent management
• Product development and innovation
• Corporate culture and employee empowerment
• Strategic decision-making and risk-taking
• Adapting to technological advancements
“How Google Works” is not just a corporate history; it’s a practical guide filled with actionable advice and real-world examples. The authors’ firsthand experiences provide readers with valuable lessons that can be applied to businesses of all sizes and industries. By examining Google’s successes and failures, readers will gain a deeper understanding of what it takes to thrive in the rapidly evolving digital landscape.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "How Google Works" Is perfect for:
• Business leaders and executives looking to innovate their organizations
• Entrepreneurs seeking insights on building successful tech companies
• Students and professionals interested in tech industry management
• Anyone curious about the inner workings of Google and its success
More books by Eric Schmidt
Meet the author
Author biography
Eric Schmidt is a renowned technologist, entrepreneur, and philanthropist best known for his transformative leadership as CEO and Chairman of Google from 2001 to 2011. With a Ph.D. in Computer Science from UC Berkeley, Schmidt played a pivotal role in scaling Google from a Silicon Valley startup to a global tech giant. His extensive experience includes executive positions at Novell and Sun Microsystems, as well as advisory roles for Alphabet Inc. In 2019, Schmidt co-authored “Trillion Dollar Coach,” drawing insights from his time working with legendary business coach Bill Campbell. As co-founder of Schmidt Futures, he focuses on applying science and technology to solve global challenges. Schmidt’s philanthropic efforts extend to climate change research and education through the Schmidt Family Foundation and Schmidt Ocean Institute. A licensed pilot and bestselling author, Eric Schmidt currently resides in New York, where he continues to shape the future of technology and innovation.
Book testimonials
Schmidt and Rosenberg put much of their emphasis on people – how to hire, train, motivate, organise, reward the talent needed to run a company like Google
― Financial Times
Plenty of tips on managing ‘smart creatives’
― City AM
An informative and creatively multilayered Google guidebook
― Kirkus
― City AM