How Brands Become Icons
The Principles of Cultural Branding
£26.49
Shipping and delivery
Standard delivery 3-5 days after dispatch
USA: $3.99 USD
United Kingdom: £2.99 GBP
Australia: $4.99 AUD
Germany: Free
- Apply cultural branding principles, enabling you to create more effective and resonant marketing campaigns.
- Forge emotional connections with consumers, leading to increased brand loyalty and customer engagement.
- Insights into the importance of cultural narratives, helping you position your brand within broader societal contexts.
- Strategically develop your brands into cultural icons, improving your market presence and impact.
“How Brands Become Icons” is a comprehensive examination of the principles behind successful cultural branding. Douglas B. Holt, a leading marketing theorist, articulates how brands can achieve iconic status by creating narratives that resonate with consumers on multiple levels.
What Readers Will Learn:
- The Importance of Storytelling: Readers will understand how effective storytelling can transform ordinary products into cultural symbols.
- Cultural Context: The book emphasizes the need for brands to adapt to changing cultural landscapes to maintain relevance.
- Myth Creation: Holt explains the process of developing identity myths that address societal issues, providing brands with a powerful tool for connection.
- Consumer Behavior Insights: Insights into consumer psychology reveal why people form attachments to certain brands over others.
This book is essential for anyone aiming to understand the deeper connections between brands and consumers in today’s complex marketplace. Holt’s insights provide a roadmap for creating brands that not only sell products but also resonate profoundly with cultural narratives and human emotions.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "How Brands Become Icons" Is perfect for:
- Marketing Professionals: Ideal for brand managers and marketers looking to enhance their branding strategies.
- Business Students: A valuable resource for students studying marketing, consumer behavior, or brand management.
- Entrepreneurs: Those launching new products will benefit from understanding how to position their brand culturally.
- Anyone Interested in Branding: Readers curious about the intersection of culture and commerce will find engaging insights throughout.
More books by Douglas B. Holt
Meet the author
Author biography
Douglas B. Holt is a renowned marketing expert and former professor at Harvard Business School and the University of Oxford. He is best known for his groundbreaking work on cultural branding and iconic brands. Holt’s research focuses on how brands can achieve cultural resonance and become powerful symbols in society. He developed the concept of “cultural branding” through extensive historical analyses of successful iconic brands like Coca-Cola, Nike, and Budweiser.
Holt’s book “How Brands Become Icons: The Principles of Cultural Branding” presents the first systematic model explaining how brands attain iconic status. In it, he argues that iconic brands create “identity myths” that address collective anxieties resulting from social change. Holt challenges conventional branding strategies, advocating for a deeper cultural perspective on marketing themes.
As a consultant, Holt has advised Fortune 500 companies on building iconic brands. He is the founder of the Cultural Strategy Group, a consulting firm that helps organizations leverage cultural branding principles. Holt received his Ph.D. from Northwestern University and has published extensively in leading academic journals. He currently resides in Paris, where he continues to research and write about branding and consumer culture.
