Hooked
How to Build Habit-Forming Products
£12.49
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United Kingdom: GBP 2.99
- Improve your ability to design engaging and user-friendly applications or services.
- Strategies that increase user interaction and retention, leading to more successful projects.
- Better understand your audience and tailor your offerings accordingly.
- Develop products that stand out in a crowded market.
A must-read for everyone who cares about driving customer engagement
— Eric Ries, author of The Lean Startup
“Hooked: How to Build Habit-Forming Products” is a transformative book that examines the psychology behind habit-forming technologies. Nir Eyal, a renowned behavioral designer, presents a practical framework for creating products that capture and retain user attention in an increasingly distracted world.
This book offers readers a deep understanding of:
• The psychology of habits and how they influence user behavior
• The four-step Hook Model for creating habit-forming products
• Ethical considerations in designing engaging technologies
• Real-world examples of successful habit-forming products
• Strategies for applying the Hook Model to various industries
Readers will learn:
• How to identify and leverage both external and internal triggers
• Techniques for simplifying user actions to increase engagement
• Methods for creating variable rewards that keep users coming back
• Ways to encourage user investment in the product
• How to apply the Hook Model to their own products or services
“Hooked” is filled with practical insights, case studies, and actionable advice. Eyal’s writing style is engaging and accessible, making complex psychological concepts easy to understand and apply.
“Hooked” is more than just a book about product design; it’s a manual for creating meaningful user experiences that drive long-term engagement. Whether you’re launching a new app, optimizing an existing product, or simply interested in the psychology of habit formation, this book provides valuable insights that can be applied across various industries and platforms.
By mastering the principles outlined in “Hooked,” readers will be equipped to create products that not only attract users but also improve their lives. This book is an essential resource for anyone looking to make a lasting impact in today’s fast-paced digital world
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Hooked" Is perfect for:
• Product managers and designers
• Entrepreneurs and startup founders
• Marketers and growth hackers
• UX/UI designers
• App developers
• Business leaders and innovators
• Anyone interested in consumer psychology and behavior
Meet the author
Nir Eyal is a bestselling author, lecturer, and investor known for his expertise in behavioral design and habit-forming technology. He holds an MBA from Stanford Graduate School of Business, where he later taught as a lecturer in marketing. Eyal has founded and sold two tech companies since 2003, earning him the title “The Prophet of Habit-Forming Technology” from MIT Technology Review. His book “Hooked: How to Build Habit-Forming Products” became a Wall Street Journal bestseller, providing insights into the psychology of user engagement. Eyal’s latest work, “Indistractable: How to Control Your Attention and Choose Your Life,” has received critical acclaim and numerous accolades. As an active investor, he supports habit-forming products that improve users’ lives. Eyal’s writing has been featured in prestigious publications such as The New York Times, Harvard Business Review, and Psychology Today. He currently resides in the United States, where he continues to write, consult, and speak about the intersection of psychology, technology, and business.
Book testimonials
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will
— Matt Mullenweg, Founder of Wordpress
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject
— Rory Sutherland, Vice Chairman, Ogilvy & Mather
Principles derived from behavioral science play an increasing role in software design … Among the most influential is Nir Eyal, an entrepreneur turned user-experience guru who has become Silicon Valley’s most visible advocate of habit-forming technology
― MIT Technology Review
Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers … crucial to generating followers, viewers, consumers and revenues.
― Financial Times Business Education
Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people’s attention — Schumpeter
― The Economist
