Alexandra Watkins’ “Hello, My Name Is Awesome” is the ultimate guide to creating brand names that captivate audiences and drive business success. This book reveals the secrets behind crafting names that stick in customers’ minds and inspire positive associations.

Readers will learn:

• How to generate dozens of creative name ideas quickly and easily
• The key characteristics of highly effective brand names
• Common pitfalls to avoid when naming products or companies
• Strategies for evaluating and selecting the best name options
• Techniques for securing domain names and trademarks
• Methods for building consensus and managing the naming process

Watkins shares her expertise through:

• Engaging anecdotes and real-world case studies
• Practical exercises and worksheets
• Clear explanations of naming principles and psychology
• Actionable advice for overcoming naming challenges

“Hello, My Name Is Awesome” transforms the often daunting task of naming into an enjoyable and rewarding process. Watkins’ SMILE and SCRATCH frameworks provide readers with powerful tools to assess potential names and avoid common mistakes. By following her guidance, even those who consider themselves “uncreative” can develop strong, memorable brand names that resonate with their target audience.

Whether you’re naming a startup, a new product line, or rebranding an existing business, this book offers invaluable insights and practical strategies to ensure your brand name makes a lasting impression. Watkins’ engaging writing style and wealth of examples make this an entertaining and informative read for anyone interested in the power of effective branding.