Growth IQ
Get Smarter about the Choices That Will Make or Break Your Business
Author
Growth IQ
Get Smarter about the Choices That Will Make or Break Your Business
£21.22
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"A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small."
— Seth Godin, author of Linchpin
“Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business” is a comprehensive guide that explores the fundamental strategies behind successful business growth. Author Tiffani Bova, drawing from her wealth of experience as a growth and innovation evangelist at Salesforce, presents a clear and actionable framework for understanding and implementing effective growth strategies.
The book examines ten distinct paths to growth, each illustrated with real-world examples from both thriving companies and those that have faced challenges. Bova’s approach goes beyond simply listing strategies; she provides in-depth analysis of how these paths work together and how they can be applied in various business contexts.
Readers will learn:
• How to identify the most appropriate growth strategies for their specific business
• The importance of timing and sequencing in implementing growth paths
• How to avoid common pitfalls that can derail growth efforts
• Techniques for measuring and optimizing growth initiatives
• Ways to adapt and combine strategies for maximum impact
The book is structured around detailed case studies, offering readers the opportunity to see these growth principles in action. From startups to established corporations, Bova demonstrates how businesses across different industries have successfully navigated growth challenges.
Bova’s writing style is engaging and accessible, making complex business concepts easy to understand and apply. She provides practical tools and frameworks that readers can immediately implement in their own businesses.
By reading “Growth IQ,” business leaders will gain:
• A clear understanding of the ten fundamental paths to growth
• Insights into how successful companies have combined these paths
• Strategies for overcoming growth stalls and navigating market changes
• Tools for creating a customized growth plan for their organization
• Confidence in making critical decisions that impact business growth
“Growth IQ” is more than just a business book; it’s a roadmap for sustainable, long-term success in today’s competitive marketplace. Whether you’re leading a startup or steering a Fortune 500 company, Bova’s insights will help you make smarter choices about your business’s future
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Growth IQ" Is perfect for:
• CEOs and business owners looking to scale their companies
• Marketing and sales executives seeking new avenues for expansion
• Entrepreneurs planning their growth strategies
• Business consultants and advisors working with growing companies
• Students and educators in business and management fields
Meet the author
Biography
Testimonials
“Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people.”
— Arianna Huffington, Founder & CEO of Thrive Global, Founder of Huffington Post
“We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smart book, she reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies. You’ve got a choice: Tread the old paths or follow Bova into the future.”
— Daniel H. Pink, author of When and Drive
“I have not had a book impact me like this one since Collins’ Good to Great came out in 2001. When a book has just what you need when you need it, it becomes like a good friend, a counselor and mentor that helps you get unstuck. I originally had the audio book and loved hearing it in Tiffani’s voice but had to buy the book too so I could write all over the margins. Brava Tiffani Bova. Brava!”
— Nancy Duarte, CEO and author of Illuminate
“Tiffani Bova has a knack for rendering complex insights in clear, elegant prose. Growth IQ tackles the biggest question in business.”
— Martin Lindstrom, author of Buyology and Small Data
“I LOVE this book. PERIOD. Growth IQ has a crisp, clean, and invaluable superstructure. And it is well written. Those things are great, but not the basis for my love affair. The love comes from: Stories. Stories. Stories. Ten sound strategies, thirty compelling, memorable stories–from Starbucks and McDonald’s to Under Armour and Red Bull. If these stories don’t inspire you and add a ton to your stockpile of personal intellectual capital, I don’t know what will. Bravo Tiffani Bova!”
— Tom Peters, author of In Search of Excellence
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