“From Impossible to Inevitable” is the essential guidebook for entrepreneurs and business leaders who aspire to achieve extraordinary growth. This book deconstructs the strategies and tactics used by some of the fastest-growing companies in the world, including Hubspot, Salesforce.com, and EchoSign.

Authors Aaron Ross and Jason Lemkin bring their wealth of experience to the table, offering readers a clear and actionable path to hyper-growth. They argue that rapid business expansion isn’t about luck or working harder – it’s about following a proven template that successful companies have used to achieve and sustain unprecedented growth.

In this book, readers will learn:

• How to diagnose the reasons behind slow growth and implement solutions
• Techniques for creating a predictable and scalable sales pipeline
• Strategies for doubling deal sizes and expanding market reach
• Methods for building and managing a high-performing sales team
• The importance of focusing on a specific niche and dominating it
• Realistic timelines for achieving significant growth milestones
• How to cultivate a culture of ownership and accountability among employees

The book is structured around seven key ingredients of hyper-growth, each explored in depth with practical examples and step-by-step guidance. Ross and Lemkin’s writing style is accessible and engaging, making complex concepts easy to understand and implement.

“From Impossible to Inevitable” stands out for its no-nonsense approach to growth. It doesn’t promise overnight success but instead offers a realistic and proven path to achieving remarkable results. By following the principles outlined in this book, readers can transform their businesses from struggling to thriving, making the impossible not just possible, but inevitable.