Fall in Love with the Problem, Not the Solution
A Handbook for Entrepreneurs

Author
Fall in Love with the Problem, Not the Solution
A Handbook for Entrepreneurs
£20.99
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- Learn to identify and focus on the right problems, leading to more effective solutions and innovative ideas.
- Cultivate a mindset that prioritizes understanding customer needs, which can result in better product-market fit.
- Develop a stronger ability to navigate the ups and downs of entrepreneurship.
- Become a more effective leader, fostering a positive work environment that motivates employees.
"The best insider account about Waze you’ll ever get . . . Offers lessons in succeeding as an entrepreneur."
— Peter Coy, The New York Times
Uri Levine’s “Fall in Love with the Problem, Not the Solution” is a comprehensive guide that distills years of entrepreneurial experience into actionable advice for building successful startups. This book offers readers an insider’s perspective on the challenges and triumphs of creating unicorn companies, drawing from Levine’s journey with Waze and other ventures.
Throughout the book, Levine emphasizes the critical importance of identifying and focusing on solving significant problems for customers, rather than becoming overly attached to specific solutions. He guides readers through the entire startup lifecycle, from idea validation to exit strategies, providing valuable insights at each stage.
Readers will learn:
• How to identify and validate problems worth solving
• Strategies for building and managing high-performing teams
• Techniques for effective fundraising and investor relations
• Methods for achieving product-market fit and scaling globally
• The art of making difficult decisions, including when to pivot or exit
The book is structured around 13 chapters, each addressing a crucial aspect of the entrepreneurial journey. Levine’s writing style is engaging and accessible, making complex concepts easy to understand and apply.
“Fall in Love with the Problem, Not the Solution” stands out for its practical, no-nonsense approach to entrepreneurship. Levine’s personal anecdotes and “Startips” provide readers with valuable lessons learned from both successes and failures. This book is not just about theory; it’s a hands-on guide that equips readers with the tools and mindset needed to navigate the challenging world of startups and build businesses that can disrupt industries and create lasting value
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Fall in Love with the Problem, Not the Solution " Is perfect for:
• Aspiring entrepreneurs and startup founders
• CEOs and business leaders
• Product developers and marketers
• Investors and venture capitalists
• Students and educators in business and technology fields
Meet the author
Uri Levine is a renowned Israeli entrepreneur and co-founder of Waze, the world’s largest community-based driving traffic and navigation app, which Google acquired for $1.1 billion in 2013. He is a passionate serial entrepreneur and disruptor, having founded and invested in numerous startups aimed at solving big problems and creating significant value for large audiences. Levine was also the first board member and investor in Moovit, which Intel acquired for $1 billion in 2020. His entrepreneurial journey spans over three decades, during which he has experienced both triumphs and setbacks. Levine is a sought-after keynote speaker, sharing his insights on entrepreneurship, disruption, and innovation at global events and conferences. He is committed to nurturing the next generation of innovators, leading workshops and teaching entrepreneurship courses at universities. Levine holds a BSc in Mathematics and Computer Science from Tel Aviv University and an MBA from the Recanati Graduate School of Business Administration. His book, “Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs,” has been hailed as a “bible for entrepreneurs” by Steve Wozniak, co-founder of Apple.
Book testimonials
“Waze co-founder Uri Levine has one of the rarest of all entrepreneurial traits: he has the skills and persistence to have launched multiple successful companies, paired with the self-awareness to know how he did it. In Fall in Love with the Problem, Not the Solution, he shares these hard-won truths with the rest of us . . . It should be required reading for every aspiring entrepreneur.”
— Marc Randolph, Co-founder, Netflix
“Uri Levine provides unique insights on what builds enduring entrepreneurial success. The entrepreneurial path is a journey through a labyrinth of challenges that requires a passion for problem-solving that delivers timely solutions—a must-read for every start-up that yearns to be a unicorn and beyond.”
— Kiran Mazumdar-Shaw, Executive Chairperson and Founder, Biocon
“A window into the entrepreneurial mind that through passion, perseverance, and accountability can change the world . . . Reading this book feels as if you’re a mentee sitting with Uri to understand the next step in your start-up adventure—practical considerations combined with memorable mantras that drive entrepreneurs to ask the right questions and optimize chances of success throughout their journey.”
— Jennifer Fleiss, Co-founder, Rent the Runway
“Waze was the first Israeli consumer app to blast through the entrepreneurial equivalent of the four-minute mile barrier: a billion-dollar exit. Since then, Israel has produced dozens of ‘unicorns,’ but it was Waze that paved the way. And Uri Levine just kept going, the quintessential serial entrepreneur. When he gives you advice, it’s time to sit back, listen, and learn.”
— Saul Singer, New York Times bestselling co-author of Start-Up Nation