Epic Content Marketing [Second Edition]
Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
Author
Epic Content Marketing [Second Edition]
Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
£11.99
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United Kingdom: GBP 2.99
- Become an irreplaceable resource for customers.
- Position your business as a trusted industry expert.
- Attract, convert, and retain customers.
- Build stronger connections with your customers or clients, leading to increased loyalty and engagement.
“The quintessential guide to content marketing strategy, operations, and success. Every business needs content marketing--thus every business person needs this new edition of Epic Content Marketing.”
— Jay Baer, New York Times bestselling author
“Epic Content Marketing [Second Edition]” is the ultimate resource for marketers looking to master the art of content creation and distribution in today’s digital landscape. This book provides a step-by-step guide to developing a content marketing strategy that breaks through the clutter and captures the hearts and minds of customers.
Readers will learn:
• How to create valuable, engaging content that resonates with their target audience
• Strategies for distributing content effectively across various platforms
• Techniques for building a loyal community around their brand
• Methods for monetizing content and scaling their content marketing efforts
• Ways to leverage new technologies and trends in the content marketing space
The book offers practical advice on:
• Developing a content marketing culture within an organization
• Creating different types of content, from blog posts to videos
• Optimizing content for search engines and social media platforms
• Measuring the success of content marketing efforts
• Adapting to changes in the digital marketing landscape
“Epic Content Marketing [Second Edition]” is not just a book; it’s a comprehensive toolkit for anyone looking to succeed in the content-driven world of modern marketing. With its blend of timeless principles and cutting-edge strategies, this book equips readers with the knowledge and skills needed to create truly epic content that drives business results.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Epic Content Marketing [Second Edition]" Is perfect for:
• Marketing professionals looking to update their skills
• Business owners seeking to improve their content marketing strategies
• Entrepreneurs aiming to build an audience through content
• Content creators wanting to monetize their work
• Anyone interested in understanding the future of digital marketing
More books by Joe Pullizi
Meet the author
Joe Pulizzi is a renowned content marketing pioneer and entrepreneur. He founded the Content Marketing Institute, which became the fastest-growing business media company on Inc. magazine’s list. Pulizzi is the author of multiple bestselling books, including “Content Inc.” and “Epic Content Marketing,” which Fortune Magazine named a “Must-Read Business Book.” He received the Lifetime Achievement Award from the Content Council in 2014 for his contributions to the field. Pulizzi hosts two popular podcasts: the motivational “Content Inc.” and the award-winning “This Old Marketing.” He has spoken at over 400 locations in 14 countries, advancing content marketing practices. Beyond his professional achievements, Pulizzi is dedicated to philanthropy. His foundation, The Orange Effect, provides speech therapy and technology services to children in need across multiple states. Joe lives in Cleveland, Ohio, with his family.
Book testimonials
“This book is a fantastic resource for content marketers of all levels. Whether you’re just getting started or super advanced, it is useful, helpful and relevant. Joe and Brian do a phenomenal job of capturing what makes content marketing a foundational discipline in any modern marketing mix.”
— Amanda Todorovich, Executive Director, Content Marketing, Cleveland Clinic
“Organizations that educate and inform instead of interrupt and sell attract interested people and grow business! Joe and Brian show you how to implement the ideas of content marketing so you can build passionate fans too.”
— David Meerman Scott, bestselling author of 12 books, including Fanocracy and The New Rules of Marketing & PR
“There’s a reason some of the best companies in the world have used content marketing as a critical component of their growth. It provides long-term leverage. This is the definitive guide to doing content marketing well—and making it epic.”
— Dharmesh Shah, Cofounder and CTO, HubSpot
“Intelligent, clear, and comprehensive. Pulizzi and Piper’s monumental contribution to the modern marketing landscape cannot be missed. The 2nd edition of Epic Content Marketing is the only book every content creator must read and then read again.”
— Andrew Davis, global keynote speaker and bestselling author
“Strategy, operations, tactics, inspiration: It’s all here, packaged for you as your guide to a modern content marketing age.”
— Ann Handley, Wall Street Journal bestselling author of Everybody Writes
