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Email Marketing Rules

Frameworks & Checklists to Guide Your Email Marketing Strategy

Email Marketing Rules: Frameworks & Checklists to Guide Your Email Marketing Strategy Paperback โ€“ 5 Mar. 2023

Author

chad white author of Email mrketing rules

Chad White

Email Marketing Rules

Frameworks & Checklists to Guide Your Email Marketing Strategy

Paperback

£17.46

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Book description

“Email Marketing Rules” is a comprehensive guide that provides marketers with essential frameworks and checklists to elevate their email marketing strategies. This book offers a structured approach to mastering email marketing, covering crucial aspects such as list growth, design, copywriting, deliverability, and analytics.

Chad White, a renowned email marketing expert, shares his extensive knowledge and experience to help readers navigate the complex world of email marketing. The book is designed to assist both beginners and seasoned professionals in creating more effective, engaging, and profitable email campaigns.

Readers will gain access to:

  • Proven frameworks for developing successful email marketing strategies
  • Practical checklists to ensure all crucial elements are addressed in campaigns
  • Insights into best practices for list growth and subscriber engagement
  • Techniques for optimizing email design and copywriting
  • Strategies to improve deliverability and avoid spam filters
  • Methods for analyzing and interpreting email marketing metrics

 

“Email Marketing Rules” serves as an invaluable resource for marketers looking to enhance their email marketing skills and achieve better results. By following the guidelines and implementing the strategies outlined in this book, readers can expect to see improvements in their email performance, subscriber engagement, and overall marketing success.

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Year Published
2023
Publisher
Independently published
Pages
295
Weight
490g
Language
English
ISBN 10
ISBN 13
979-8379100384

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Paperback
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Meet the author

Biography
Chad S. White is a renowned email marketing expert and author of four editions of "Email Marketing Rules." As the Head of Research at Oracle Digital Experience Agency, he brings over 17 years of experience in the field. White has served as the lead email marketing researcher at major email service providers, including Oracle, Salesforce, ExactTarget, and Responsys. A prolific writer, he has authored nearly 4,000 posts and articles on email and digital marketing. His insights have been featured in prestigious publications such as The New York Times, The Wall Street Journal, and Advertising Age. White's expertise has earned him recognition as the No. 1 email marketing expert on Twitter and the ANA's 2018 Email Marketer Thought Leader of the Year. Prior to his marketing career, White worked as a journalist at Condรฉ Nast and Dow Jones & Co. He holds a master's degree from New York University and resides......

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