Chad White’s “Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success” is a comprehensive guide to mastering email marketing strategies. The book offers a step-by-step approach to understanding and implementing effective email marketing techniques, making it an invaluable resource for both beginners and experienced marketers.

The book is structured around 150 best practices, providing readers with actionable insights and tactical checklists to improve their email marketing campaigns.

White covers crucial topics such as:

• Setting appropriate program goals by understanding deep metrics and interpreting campaign, channel, and subscriber metrics.
• Building high-performance email lists through valuable subscriber acquisition sources and proper permission practices.
• Ensuring email deliverability by addressing factors that cause inbox providers to block senders.
• Crafting relevant messaging with effective subject lines, engaging designs, and smart targeting.
• Automating messaging to address key moments and create engaging subscriber journeys.
• Developing solid workflows to avoid errors and speed up production.

The book is designed to demystify email marketing, providing strategic frameworks for long-term success and helping marketers navigate the complexities of this powerful channel.