Email Marketing Rules
A Step-by-Step Guide to the Best Practices that Power Email Marketing Success [Second Edition]
Author
Email Marketing Rules
A Step-by-Step Guide to the Best Practices that Power Email Marketing Success [Second Edition]
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- Higher engagement rates, leading to better ROI for marketing efforts.
- Stronger customer relationships and increased brand loyalty.
- Improved conversion rates and customer satisfaction.
- Scalable email marketing efforts that drive consistent traffic and sales.
"Once again the best book ever written about email marketing. A massive amount of new information."
— Jay Baer, President of Convince & Convert, New York Times best-selling Author of Youtility, and Co-Author of The NOW Revolution
“Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success” is the ultimate guide for marketers seeking to master email marketing. Written by Chad S. White, a renowned expert in the field, this book provides a thorough examination of email marketing principles, strategies, and best practices.
The book offers readers a comprehensive understanding of how to create and manage effective email marketing campaigns. It covers everything from list building and segmentation to content creation, design, and analytics.
Readers will learn how to:
• Build and maintain high-quality email lists
• Create compelling and relevant email content
• Design emails for maximum engagement and conversion
• Implement effective segmentation and personalization strategies
• Optimize email deliverability and avoid spam filters
• Measure and analyze email marketing performance
• Develop strategic frameworks for long-term success
The book is structured in a way that makes it easy to understand and apply the concepts, with clear explanations and practical examples throughout.
“Email Marketing Rules” is more than just a how-to guide; it’s a strategic resource that will help readers understand the nuances of email marketing and how to adapt their strategies to changing subscriber behaviors and technological advancements. Whether you’re new to email marketing or a seasoned professional, this book provides valuable insights and actionable advice to take your email marketing efforts to the next level
Year Published
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Weight
Language
ISBN 10
ISBN 13
The book: "Email Marketing Rules" Is perfect for:
• Marketing professionals looking to improve their email marketing skills
• Business owners who want to leverage email marketing for growth
• Digital marketers seeking to expand their knowledge of email best practices
• Marketing students and educators looking for a comprehensive resource on email marketing
• Anyone involved in planning, executing, or analyzing email marketing campaigns
More books by Chad White
Meet the author
Chad S. White is a renowned email marketing expert and author of four editions of “Email Marketing Rules.” As the Head of Research at Oracle Digital Experience Agency, he brings over 17 years of experience in the field. White has served as the lead email marketing researcher at major email service providers, including Oracle, Salesforce, ExactTarget, and Responsys. A prolific writer, he has authored nearly 4,000 posts and articles on email and digital marketing. His insights have been featured in prestigious publications such as The New York Times, The Wall Street Journal, and Advertising Age. White’s expertise has earned him recognition as the No. 1 email marketing expert on Twitter and the ANA’s 2018 Email Marketer Thought Leader of the Year. Prior to his marketing career, White worked as a journalist at Condé Nast and Dow Jones & Co. He holds a master’s degree from New York University and resides in the Greater Boston area.
Book testimonials
“More tips–many of them far from obvious–from a master of retail email marketing. A must-read.”
— Don Davis, Editor in Chief of Internet Retailer Magazine
“Chad White is one of the top thinkers in the email world! Anytime I am asked how someone can learn more about email, I reference this book.”
— Simms Jenkins, Founder & CEO of BrightWave and Author of The New Inbox and The Truth About Email Marketing
“A roadmap to success. In an easy-to-read format, it can be used as a go-to reference on all things email marketing.”
— Andrew Bonar, Head of Client Success & Deliverability at Campaign Monitor and Publisher & Editor-in-Chief of EmailExpert.org
“Required reading for any marketer looking to build a first-class digital marketing strategy”
— Kyle Lacy, Director of Global Content & Research at the Salesforce ExactTarget Marketing Cloud, Coauthor of Social CRM for Dummies and Branding Yourself, and Author of Twitter Marketing for Dummies
“Email Marketing Rules gives marketers a well-structured, easy-to-follow template for reviewing and improving their programs.”
— Dr. Dave Chaffey, Digital Marketing Author and CEO & Publisher SmartInsights.com
