“Email Marketing Rules” is a comprehensive guide that offers 184 essential best practices for creating successful email marketing campaigns. This book is designed to help marketers optimize their subscriber experience and achieve significant business growth. Chad White, a renowned email marketing expert, shares his extensive knowledge and insights gained from years of experience in the field.

The book covers a wide range of topics crucial for email marketing success, including:

• Crafting compelling subject lines and preheaders
• Designing effective email layouts and content
• Implementing proper list hygiene and subscriber management
• Optimizing email deliverability and inbox placement
• Leveraging automation and personalization techniques
• Analyzing and improving email performance metrics

White’s approach focuses on creating value for subscribers while driving business results. He emphasizes the importance of building strong relationships with your audience through relevant, timely, and engaging email communications.

Whether you’re a seasoned email marketer or just starting, this book provides actionable strategies and tactics to enhance your email marketing efforts. By following these 184 best practices, readers will learn how to create more impactful campaigns, increase engagement rates, and ultimately drive more conversions and revenue for their businesses.