Elastic
The Power of Flexible Thinking
£12.52
- Learn to cultivate a mindset that fosters innovative ideas and solutions through the practice of elastic thinking.
- Gain tools to become more comfortable with ambiguity and uncertainty, essential for thriving in a rapidly evolving world.
- Discover techniques to break free from conventional thinking patterns, enabling you to approach challenges from fresh perspectives.
- Understand the importance of downtime for your brain, allowing for spontaneous idea generation and creative insights.
Elegant and interesting. . . packed with insights, puzzles and philosophical interludes -- Steven Poole
― Guardian
“Elastic: Flexible Thinking in a Time of Change” is a thought-provoking exploration of cognitive adaptability in our fast-paced, ever-changing world. Leonard Mlodinow, a renowned physicist and bestselling author, presents a compelling case for the importance of elastic thinking in navigating the complexities of modern life.
The book examines how our brains process information and generate ideas, focusing on the often-overlooked ability to think flexibly and creatively. Mlodinow introduces readers to the concept of elastic thinking, which he defines as a cognitive style that embraces novelty, tolerates ambiguity, and generates innovative solutions to complex problems.
Throughout “Elastic,” readers will learn:
• The neuroscience behind flexible thinking
• How to recognize and overcome cognitive biases
• Techniques for enhancing creativity and problem-solving skills
• The role of elastic thinking in technological innovation and artistic expression
• Strategies for adapting to rapid societal and technological changes
• The importance of balancing analytical and elastic thinking
Mlodinow supports his arguments with a rich array of examples from various fields, including art, science, business, and technology. He showcases how elastic thinking has driven paradigm shifts and breakthrough innovations throughout history.
The book also offers practical exercises and insights to help readers cultivate their own elastic thinking abilities. By understanding and harnessing this cognitive skill, individuals can better position themselves to thrive in an increasingly dynamic and unpredictable world.
With its engaging prose and accessible explanations of complex scientific concepts, “Elastic” provides readers with valuable insights into the power of flexible thinking. Mlodinow’s work challenges us to embrace uncertainty and harness our innate cognitive abilities to create, innovate, and adapt in an ever-evolving world.
Year Published
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ISBN 10
ISBN 13
The book: "Elastic" Is perfect for:
• Professionals seeking to enhance their problem-solving and innovation skills
• Students and educators interested in cognitive science and creativity
• Entrepreneurs and business leaders navigating rapidly changing markets
• Anyone looking to improve their adaptability and resilience in the face of change
More books by Leonard Mlodinow
Meet the author
Author biography
Leonard Mlodinow is a theoretical physicist, mathematician, and bestselling author known for his ability to make complex scientific concepts accessible to general audiences. He holds a Ph.D. in theoretical physics from the University of California, Berkeley, and has taught at Caltech. Mlodinow has co-authored books with Stephen Hawking and Deepak Chopra, demonstrating his versatility in bridging science and philosophy. His work on the large N expansion in physics and the quantum theory of light in dielectrics has earned him recognition in the scientific community.
Mlodinow’s writing career spans both academia and entertainment, having written for television series and penned several New York Times bestsellers. His book “Subliminal: How Your Unconscious Mind Rules Your Behavior” won the 2013 PEN/E. O. Wilson Literary Science Writing Award, showcasing his talent for engaging scientific storytelling. Born to Holocaust survivors in Chicago, Mlodinow’s personal history often informs his perspective on randomness and human behavior in his works.Currently residing in California, Mlodinow continues to contribute to public understanding of science through his books, lectures, and media appearances.
Book testimonials
Timely and engrossing. . . a fascinating exploration of how the human mind deals with change
— Charles Duhigg, author of The Power of Habit
A book of sparkling intelligence, written with humour and grace
— Mark Williams, author of Mindfulness, Emeritus Professor of Clinical Psychology, University of Oxford
Leonard Mlodinow never fails to make science both accessible and entertaining
— Stephen Hawking
A fascinating, useful look into how the brain works. Perfect for neophiliacs and everyone else who’s dealing with a changing world
— Seth Godin, author of Tribes
In this wise and persuasive book, Leonard Mlodinow calls for a change in the very way we think. Using a deft mix of science and storytelling, he shows the limits of linear thinking and the promise of ‘bottom up’ thinking that embraces ambiguity
— Daniel H. Pink, author of When
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