Disciplined Entrepreneurship Startup Tactics
15 Tactics to Turn Your Business Plan into a Business
Author
Disciplined Entrepreneurship Startup Tactics
15 Tactics to Turn Your Business Plan into a Business
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- Higher success rates in launching viable startups.
- More efficient use of limited resources during the early stages of a venture.
- Reduced risk of failure due to improved market understanding and product-market fit.
- Increased attractiveness to potential investors and partners.
“In my book, That Will Never Work, I share our story of taking Netflix from an idea to one of today’s leading entertainment brands. That process was not simple, but it is a process that can be learned. I highly recommend this book for its actionable strategies in setting goals, developing products, and financing new startups.”
― Marc Randolph, Co-Founder & CEO, Netflix
Paul Cheek’s “Disciplined Entrepreneurship Startup Tactics” is an essential guide for anyone looking to turn their business plan into a thriving company. This book provides a hands-on, practical approach to entrepreneurship, offering 15 specific tactics that cover the entire spectrum of startup development.
Readers will gain insights into:
• Setting strong foundations through goal-setting and startup systems
• Building a customer base through market research and sales strategies
• Developing products using rapid, iterative approaches
• Acquiring resources, including legal, financial, and human capital
The book emphasizes an integrated approach to entrepreneurship education, combining theory, practice, and tactics. It’s designed to improve the odds of success for innovation-driven entrepreneurs, particularly in high-tech businesses
Key takeaways includes
• How to conduct effective market research and primary customer outreach
• Strategies for marketing and selling to initial customers
• Techniques for scrappy product development and testing
• Methods for equity distribution and investor relations
• Approaches to pitch deck design and fundraising
“Disciplined Entrepreneurship Startup Tactics” is more than just a book—it’s a comprehensive toolkit for entrepreneurial success. With its practical, action-oriented framework and included tactical workbooks, this guide empowers readers to make tangible progress in their entrepreneurial journey.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Disciplined Entrepreneurship Startup Tactics" Is perfect for:
• First-time entrepreneurs looking to launch their first venture
• Repeat founders seeking to refine their approach
• Students of entrepreneurship and innovation
• Professionals working in early-stage startups or on new product launches
• Anyone interested in developing an entrepreneurial mindset and skillset
Meet the author
Paul Cheek is a serial tech entrepreneur, educator, and software engineer. He serves as the Executive Director of the Martin Trust Center for MIT Entrepreneurship and a Senior Lecturer at the MIT Sloan School of Management. Recognized by Forbes 30 Under 30, Cheek has co-founded multiple ventures, including Oceanworks, a company dedicated to ending plastic pollution. As MIT’s first Hacker in Residence, he has mentored thousands of entrepreneurs worldwide and developed innovative courses like “Venture Creation Tactics.” Cheek’s expertise spans from building technologies for Fortune 500 companies to advising startups. He is the bestselling author of “Disciplined Entrepreneurship: Startup Tactics,” which provides actionable strategies for transforming ideas into successful companies. Cheek serves on the CNBC Disruptor 50 Advisory Board and judges the U.S. Chamber of Commerce’s CO—100 Awards. He resides in Boston, Massachusetts, where he continues to drive innovation in entrepreneurship education and practice.
Book testimonials
“As a founder who has experienced the ups and down of starting and scaling a company firsthand, I highly recommend Disciplined Entrepreneurship: Startup Tactics. Based on first principles thinking, it shares practical and actionable guidance for founders at every stage and is a valuable resource for anyone striving to build a successful startup.”
― Drew Houston, Co-Founder & CEO, Dropbox
“Disciplined Entrepreneurship: Startup Tactics is an indispensable guide for entrepreneurs looking to build and scale their ventures. This book provides a systematic approach to startup success, from market testing to fundraising and hiring. It’s a must-have resource for any founder striving to create lasting impact.”
― Brad Feld, Partner, Foundry; Co-Founder, Techstars
“Disciplined Entrepreneurship: Startup Tactics has revolutionized my approach to entrepreneurship. This book offers practical tactics and actionable advice that have helped my team and I take a more systematic approach to building our business, Memorable AI. Tactics have truly helped us organize our startup around solid foundational principles, test our hypotheses more effectively, and hire the right people. I often refer back to these learnings when discussing with my co-founder and team. Having leveraged the Tactics course at MIT, I can say confidently that following this framework increases the odds of success for any venture. It’s a must-read for any founder.”
― Camilo Fosco, MIT CSAIL PhD in Computer Science and Founder, Memorable AI
“This book goes beyond the usual clichés and dives deep into the real-world challenges and opportunities that startups face. The approach within can truly make a difference in your entrepreneurial endeavors. An essential addition to any entrepreneur’s toolkit!”
― Paul English, Co-Founder & CTO, Kayak
“Disciplined Entrepreneurship: Startup Tactics offers a fresh perspective on entrepreneurship, emphasizing founder-led skills through a rigorous, systematic approach. I highly recommend it to aspiring entrepreneurs and students who are looking for a framework to develop their strategic and execution skills. From goal setting to hiring, this invaluable book is a comprehensive guide that equips entrepreneurs with the tools they need to succeed.”
― Mo-Yun Lei Fong, Executive Director, STVP, the Stanford Engineering Entrepreneurship Center, Stanford University
