Disciplined Entrepreneurship
24 Steps to a Successful Startup [Expanded & Updated edition]
Author
Disciplined Entrepreneurship
24 Steps to a Successful Startup [Expanded & Updated edition]
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- Increased confidence in decision-making.
- More efficient use of limited resources.
- Faster product-market fit achievement.
- Higher chances of startup success and sustainability.
โMy go to book when building my companies. Accessible, rigorous, gives clear directionโ
โ Frederick Kerrest, Co-Founder of Okta, author of โZero to IPO"
“Disciplined Entrepreneurship: 24 Steps to a Successful Startup” is a game-changing book that demystifies the process of building a successful startup. Written by Bill Aulet, a seasoned entrepreneur and educator from MIT, this book provides a clear, step-by-step guide for transforming innovative ideas into thriving businesses.
Readers will learn:
โข How to identify and segment their target market
โข Techniques for developing a compelling value proposition
โข Strategies for pricing and business model design
โข Methods for prototyping and testing product ideas
โข Approaches to scaling and growing a business
The book is packed with practical exercises, real-world examples, and actionable advice that readers can immediately apply to their entrepreneurial ventures. Aulet’s approach emphasizes the importance of customer-centric product development and rigorous testing of assumptions.
“Disciplined Entrepreneurship” stands out for its systematic approach to start-up creation, bridging the gap between academic theory and practical application. By following Aulet’s 24 steps, readers will gain the tools and knowledge needed to navigate the complex world of entrepreneurship and increase their chances of building successful, innovative businesses
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Disciplined Entrepreneurship" Is perfect for:
โข First-time entrepreneurs seeking a comprehensive guide
โข Experienced business owners looking to refine their approach
โข Students and educators in entrepreneurship programs
โข Angel investors and venture capitalists evaluating startups
โข Corporate innovators and intrapreneurs
More books by Bill Aulet
Meet the author
Author biography
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and a Professor of the Practice at MIT Sloan School of Management. As an award-winning educator and author, Aulet has transformed entrepreneurship education globally. His bestselling book “Disciplined Entrepreneurship” has been translated into over 20 languages and forms the basis for popular online courses taken by hundreds of thousands worldwide. With 25 years of business experience, including 11 years at IBM and success as a three-time serial entrepreneur, Aulet has directly raised over $100 million and created significant shareholder value. He holds degrees from Harvard and MIT and serves on the boards of MITEK Systems and XL Hybrids. Aulet’s expertise has been featured in major media outlets, and he is a sought-after speaker at international events. In 2021, he was recognized as the Entrepreneurship Educator of the Year by the United States Association for Small Business and Entrepreneurship. A former professional basketball player, Aulet resides in Belmont, Massachusetts with his wife and has four grown sons
Book testimonials
โAfter having conducted a ten-year longitudinal research study on the effect of this methodology, the evidence is clear that it has a profoundly positive impact on participating studentsโ rates of success (69% 5-year survival rate) and magnitude of success.โ
โ Professor Daniela Ruiz Massieu, ITAM University Mexico
โWhile using this methodology existing entrepreneurs showed dramatic improvement effective immediately. Within twelve months the companies saw an average increase of their annual revenue by 400%โ
โ Fiona Bennington, Director of Entrepreneurship, Catalyst Technology Hub, Belfast, Northern Ireland
โA must read. The first version, which was published in 2013, has proven to be the best book for entrepreneurs, investors and entrepreneurship educators on building a high growth startup. This update looks to be even better. โย
โ Mark Gorenberg, Founder and Managing Director, Zetta Ventures; former Director of the US National Venture Capital Association (NVCA)