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Designing Brand Identity

A Comprehensive Guide to the World of Brands and Branding

Designing Brand Identity An Essential Guide for the Whole Branding Team, 5th Edition Hardcover – 8 Dec. 2017

Author

Alina Wheeler author of Designing Brand Identity

Alina Wheeler

Designing Brand Identity

A Comprehensive Guide to the World of Brands and Branding

Hardcover

£29.93

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Book description

“Designing Brand Identity” is the go-to resource for anyone involved in brand development, offering a clear and actionable roadmap for creating successful brand identities. This comprehensive guide takes readers through every stage of the branding process, from initial research to final implementation.

Readers will learn:

• How to conduct effective brand research and analysis
• Strategies for developing a strong brand positioning
• Techniques for creating memorable visual identities
• Best practices for implementing brand standards across various touchpoints
• Methods for measuring and maintaining brand strength

The book is structured in three main sections:

  1. Fundamentals: Covers core branding concepts and principles
  2. Process: Details the five-phase approach to brand development
  3. Best Practices: Showcases real-world case studies and expert insights

“Designing Brand Identity” is an indispensable tool for anyone looking to create or revitalize a brand. Its practical approach, combined with a wealth of visual examples and expert insights, makes it a valuable resource for both seasoned professionals and those new to the field of branding.

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Year Published
2017
Publisher
Wiley
Pages
336
Weight
1361g
Language
English
ISBN 10
1118980824
ISBN 13
978-1118980828

Who this book is for:

• Brand strategists and consultants
• Graphic designers and creative directors
• Marketing professionals and business owners
• Entrepreneurs and startup founders
• Students of design, marketing, and business

More books by Alina Wheeler

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Meet the author

Biography
Alina Wheeler is a renowned branding expert and author with over four decades of experience in brand strategy and design. She is best known for her seminal work "Designing Brand Identity: An Essential Guide for the Whole Branding Team," now in its 6th edition. Wheeler has applied her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits. As a thought leader in the branding industry, Wheeler has developed a five-phase process for creating and implementing effective brand identity. This process, which fits on a single page, is designed to build confidence in branding solutions, reduce brand anxiety, and guide teams through research, strategy, design, implementation, and asset management. Wheeler's expertise extends beyond writing. She has worked with a diverse range of clients, helping them express new brands and revitalize existing ones. Her practical approach to branding has made her book an essential......

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