Designing Brand Identity
A Comprehensive Guide to the World of Brands and Branding
Author
Designing Brand Identity
A Comprehensive Guide to the World of Brands and Branding
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- Effectively communicate their brand's message.
- Streamline branding projects and reduce confusion.
- Enhance brand visibility and differentiation in a competitive marketplace.
- Better decision-making in branding efforts.
“Designing Brand Identity” is the go-to resource for anyone involved in brand development, offering a clear and actionable roadmap for creating successful brand identities. This comprehensive guide takes readers through every stage of the branding process, from initial research to final implementation.
Readers will learn:
• How to conduct effective brand research and analysis
• Strategies for developing a strong brand positioning
• Techniques for creating memorable visual identities
• Best practices for implementing brand standards across various touchpoints
• Methods for measuring and maintaining brand strength
The book is structured in three main sections:
- Fundamentals: Covers core branding concepts and principles
- Process: Details the five-phase approach to brand development
- Best Practices: Showcases real-world case studies and expert insights
“Designing Brand Identity” is an indispensable tool for anyone looking to create or revitalize a brand. Its practical approach, combined with a wealth of visual examples and expert insights, makes it a valuable resource for both seasoned professionals and those new to the field of branding.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Designing Brand Identity" Is perfect for:
• Brand strategists and consultants
• Graphic designers and creative directors
• Marketing professionals and business owners
• Entrepreneurs and startup founders
• Students of design, marketing, and business
More books by Alina Wheeler
Meet the author
Author biography
Alina Wheeler is a renowned branding expert and author with over four decades of experience in brand strategy and design. She is best known for her seminal work “Designing Brand Identity: An Essential Guide for the Whole Branding Team,” now in its 6th edition. Wheeler has applied her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.
As a thought leader in the branding industry, Wheeler has developed a five-phase process for creating and implementing effective brand identity. This process, which fits on a single page, is designed to build confidence in branding solutions, reduce brand anxiety, and guide teams through research, strategy, design, implementation, and asset management.