Designing Brand Identity
A Comprehensive Guide to the World of Brands and Branding
Author
Designing Brand Identity
A Comprehensive Guide to the World of Brands and Branding
£32.57
- Effectively communicate their brand's message.
- Streamline branding projects and reduce confusion.
- Enhance brand visibility and differentiation in a competitive marketplace.
- Better decision-making in branding efforts.
“Designing Brand Identity” is the go-to resource for anyone involved in brand development, offering a clear and actionable roadmap for creating successful brand identities. This comprehensive guide takes readers through every stage of the branding process, from initial research to final implementation.
Readers will learn:
• How to conduct effective brand research and analysis
• Strategies for developing a strong brand positioning
• Techniques for creating memorable visual identities
• Best practices for implementing brand standards across various touchpoints
• Methods for measuring and maintaining brand strength
The book is structured in three main sections:
- Fundamentals: Covers core branding concepts and principles
- Process: Details the five-phase approach to brand development
- Best Practices: Showcases real-world case studies and expert insights
“Designing Brand Identity” is an indispensable tool for anyone looking to create or revitalize a brand. Its practical approach, combined with a wealth of visual examples and expert insights, makes it a valuable resource for both seasoned professionals and those new to the field of branding.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
Who this book is for:
• Brand strategists and consultants
• Graphic designers and creative directors
• Marketing professionals and business owners
• Entrepreneurs and startup founders
• Students of design, marketing, and business
More books by Alina Wheeler
Meet the author
Biography
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