Decisive
How to Make Better Decisions








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- Make more rational and informed choices, leading to better outcomes in both personal and professional life
- Increase the likelihood of finding more effective and innovative solutions to problems
- Reduce the risk of making poor decisions based on faulty or incomplete information
- Enhance resilience and adaptability, ensuring you can handle setbacks more effectively and pivot when necessary

A well-written, thought-provoking book.
― Management Today
“Decisive: How to Make Better Decisions” by Chip and Dan Heath is a must-read for anyone looking to improve their decision-making skills, whether in personal life or professional settings.
What You Will Learn:
- Identify and Overcome Decision-Making Biases: Understand the four villains of decision-making and how they sabotage your choices.
- Implement the WRAP Framework: Learn a step-by-step process to make more informed and balanced decisions.
- Real-World Applications: Discover how these principles have been applied in various scenarios, from business failures to personal triumphs.
- Practical Tools and Techniques: Get actionable advice and tools that you can immediately apply to your decision-making process.
Key Features:
- Engaging Case Studies: Stories from diverse fields that illustrate the principles in action.
- Research-Based Insights: Draws on extensive psychological research to back up its recommendations.
- Clear and Simple Language: Easy to read and understand, making complex concepts accessible.
- Actionable Advice: Practical tips and techniques that can be implemented right away.
“Decisive” is not just a book; it’s a toolkit for anyone who wants to make better choices and achieve better outcomes in life and work. By following the Heath brothers’ advice, you can navigate the complexities of decision-making with confidence and clarity.
Year Published
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ISBN 10
ISBN 13
The book: "Decisive" Is perfect for:
- Business Leaders: Learn how to avoid common decision-making traps and lead your organization more effectively.
- Individuals: Gain insights into making better personal decisions, from career choices to daily life.
- Students and Academics: Understand the psychological underpinnings of decision-making and apply them in research and studies.
More books by Dan Heath
Meet the author
Author biography
Chip Heath is a renowned academic and author who has made significant contributions to organizational behaviour and decision-making. He holds a Bachelor of Science degree in industrial engineering from Texas A&M University and a PhD in psychology from Stanford University. Currently, Heath serves as the Thrive Foundation for Youth Professor of Organizational Behaviour at the Stanford Graduate School of Business, where he teaches courses on organizational behaviour, negotiation, and social entrepreneurship.
Chip Heath’s expertise is rooted in the profound understanding of how ideas and behaviors disseminate. His collaborative efforts with his brother, Dan Heath, have resulted in several bestselling books. Their seminal work, ‘Made to Stick: Why Some Ideas Survive, and Others Die’ (2007), revolutionized the way we perceive the principles of making ideas memorable and impactful. This book, spending an impressive 24 months on the BusinessWeek bestseller list and translated into over 25 languages, has become a beacon of inspiration for professionals across diverse industries.
In addition to his academic pursuits, Heath has a passion for sharing his insights with a broader audience. He has contributed to publications like Fast Company magazine and has been interviewed by various media outlets, including Grist and Brazen Careerist. Heath currently resides in California, where he continues to inspire and educate others through his teaching and writing.
Book testimonials
The writing is humorous and often surprising . . . coupled with their insightful analyses, the book proves particularly insightful.
― Publishers Weekly
A leader’s most important job is to make good decisions, which – minus perfect knowledge of the future – is tough to do consistently . . . The Heath brothers explain how to navigate the land mines laid by our irrational brains and improve our chances of good outcomes.
― Inc.