Alexander Chernev is a distinguished professor of marketing at Northwestern University’s Kellogg School of Management. He holds two Ph.D. degrees – one in psychology from Sofia University and another in business administration from Duke University. Dr. Chernev is an internationally recognized expert in marketing strategy, brand management, and consumer behavior. His research has been published in leading academic journals and has been frequently cited in major business publications such as The Wall Street Journal, Financial Times, and Harvard Business Review.

As a prolific author, Chernev has written numerous influential books, including “Strategic Marketing Management” and “The Marketing Plan Handbook.” His work on consumer decision-making and choice behavior has earned him several accolades, including the Early Career Contribution Award from the Society for Consumer Psychology. Chernev is also a sought-after consultant, advising companies worldwide on marketing strategy, brand management, and consumer behavior.

Beyond his academic pursuits, Chernev is known for his engaging teaching style, having received multiple teaching awards, including the Kellogg Faculty Impact Award. He resides in Evanston, Illinois, where he continues to inspire future marketing leaders and contribute to the field’s advancement.