Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers [3rd Edition]
Author
Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers [3rd Edition]
£22.99
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- More effective marketing campaigns
- Improved revenue growth during critical expansion phases
- Higher adoption rates for new products
- Stronger competitive positioning in tech markets
"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys."
— James A. Unruh, CEO, Unisys
“Crossing the Chasm” is the definitive guide for technology marketers and entrepreneurs seeking to transform their innovative products into mainstream successes. Geoffrey A. Moore’s seminal work examines the critical transition phase between early adoption and mainstream market acceptance, offering a strategic framework for navigating this challenging period.
Readers will gain valuable insights into:
• The psychology of different customer segments in the technology adoption lifecycle
• Strategies for identifying and targeting the right customers at each stage of market development
• Techniques for creating a compelling whole product solution that addresses all customer needs
• Methods for positioning products effectively to appeal to pragmatic mainstream buyers
• Approaches for selecting appropriate distribution channels and pricing strategies
The book is filled with practical advice, case studies, and actionable strategies that have helped countless companies bridge the gap between early adopters and the lucrative mainstream market. Moore’s clear and engaging writing style makes complex concepts accessible to readers from various backgrounds.
“Crossing the Chasm” remains a must-read for anyone involved in bringing innovative products to market. Its timeless principles and updated examples provide a roadmap for success in the ever-evolving world of technology marketing.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Crossing the Chasm" Is perfect for:
• Technology entrepreneurs and startup founders
• Marketing and sales professionals in high-tech industries
• Product managers and developers
• Business strategists and consultants
• Investors and venture capitalists interested in technology markets
• Students and educators in business and marketing programs
Meet the author
Geoffrey A. Moore is a renowned organizational theorist, management consultant, and author best known for his ground-breaking work “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.”
With a Ph.D. in English Literature from the University of Washington, Moore began his career as an English professor before transitioning to the technology industry. He has held executive positions at several software companies and founded The Chasm Group and TCG Advisors, consulting firms specializing in high-tech marketing strategies.
Moore’s expertise lies in market development and business strategies for disruptive technologies. He has authored multiple influential books, including “Inside the Tornado,” “The Gorilla Game,” and “Escape Velocity,” which have become required reading at leading business schools.
As a venture partner at Mohr Davidow Ventures and Wildcat Venture Partners, Moore advises portfolio companies on market strategy and innovation.
A dynamic public speaker, Moore integrates his speaking engagements with his advisory work, helping organizations navigate the challenges of innovation, resource allocation, and business model migration
His unique insights stem from years of experience working with technology startups and established enterprises, making him a sought-after consultant for senior executives facing strategy and transformation challenges.
Geoffrey Moore currently splits his time between consulting, writing, and investing in start-up companies. He resides in the San Francisco Bay Area, where he continues to shape the discourse on technology marketing and business strategy.
Book testimonials
“Crossing the Chasm has contributed more to the art and science of high-tech marketing than any other book in the last decade. If you are not one of the thousands of businesses and universities incorporating the chasm insight into your operations, you have to be worried about your future.”
— Tom Kendra, vice president, Worldwide Data Management Sales, IBM Software Group
“Crossing the Chasm is no longer just the name of a great book – it has become a very effective management process. In venture capital, chasm management is a widely used boardroom tool for emerging technology companies. It works!”
— Joe Schoendorf, executive partner, Accel Partners
