Creating a Brand Identity
A Guide for Designers
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- Create a memorable brand that stands out, making it easier for customers to identify and recall their business.
- Foster emotional connections with customers, leading to repeat business and advocacy.
- Appear more trustworthy and established in the marketplace.
- Stand out from competitors and attract your target audience more effectively.
“Creating a Brand Identity: A Guide for Designers” is an essential resource for anyone involved in the fascinating and complex world of brand design. This practical handbook offers a comprehensive introduction to the multifaceted process of creating successful brand identities
Readers will learn:
โข The fundamentals of branding and brand anatomy
โข How to develop effective brand strategies
โข The intricacies of the design process
โข Techniques for conducting thorough research and analysis
โข Methods for concept development
โข Best practices for delivering final designs
The book is structured into eight logical chapters, covering branding basics, brand anatomy, brand strategy, the design process, research, analysis, concept development, and delivering the final design
Throughout the text, Slade-Brooking provides valuable insights on cultural considerations, strategic planning, and creative concept development“Creating a Brand Identity” stands out for its:
โข Practical, hands-on approach with real-world exercises
โข Diverse range of international case studies
โข Clear explanations of industry terminology
โข Extensive use of visual aids, including flowcharts and diagrams
โข Focus on both the creative and strategic aspects of branding
Readers appreciate the book’s detailed explanations, practical ideas, and excellent insights, making it an invaluable reference tool for anyone working with visual identity.
The content is derived from Slade-Brooking’s own experience, providing a realistic and encouraging perspective on the brand creation process.
With its wealth of information, thoughtful arrangement, and accessible writing style, “Creating a Brand Identity” equips readers with the knowledge and tools necessary to navigate the complex world of brand design and management.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Creating a Brand Identity" Is perfect for:
โข Graphic design students and recent graduates
โข Professional designers looking to expand their branding skills
โข Startup founders and entrepreneurs
โข Marketing managers and brand strategists
โข Advertising professionals
โข Anyone interested in the brand creation process
Meet the author
Author biography
Catharine Slade-Brooking is a design and branding expert with extensive industry experience in branding, packaging, and illustration. She is a lecturer in Graphic Communication at the University of the Creative Arts, where she developed teaching materials based on her real-world experience entering the branding field as a graduate.
Slade-Brooking’s client list includes notable names, showcasing her practical expertise in the field.
Her book “Creating a Brand Identity: A Guide for Designers” draws from her firsthand experience of learning branding “on the job” and has been widely recommended across various university courses, from graphic design to animation, digital media, textiles, and interior design.
The book offers a behind-the-scenes exploration of the creative processes involved in designing successful brand identities, providing valuable insights for students, professionals, and agencies working in graphic design, branding, advertising, and marketing.Slade-Brooking’s work focuses on bridging the gap between academic theory and practical application in the field of brand identity creation. Her approach combines an understanding of marketing and consumer behavior with practical design skills and creative drive.