The Copywriter's Handbook
A Step-By-Step Guide to Writing Copy that Sells
Author
The Copywriter's Handbook
A Step-By-Step Guide to Writing Copy that Sells
£16.46
- Create compelling copy that drives action and increases conversion rates
- Grab attention and draw readers into content, leading to higher engagement rates
- Versatility in crafting tailored messages across various platforms like print, digital, and social media
- Connect with target audiences and address their needs, resulting in increased sales
"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."
โ David Ogilvy
Robert W. Bly’s “The Copywriter’s Handbook (4th Edition)” is an essential guide for anyone looking to master the art of writing compelling copy that sells. This thoroughly revised edition, published in 2023, provides up-to-date information on crafting effective copy in today’s digital landscape.
The book offers a step-by-step approach to writing persuasive copy for various mediums, including print, online, social media, and more. Bly, often referred to as “America’s top copywriter” by McGraw-Hill, shares his extensive experience and proven techniques to help both novice and experienced writers improve their skills.
Readers will learn:
- How to write attention-grabbing headlines
- Techniques for creating compelling body copy
- Strategies for crafting effective calls-to-action
- Tips for adapting copy to different platforms and audiences
- Methods for measuring and improving copywriting performance
This handbook is ideal for:
- Aspiring copywriters looking to break into the industry
- Experienced writers seeking to refine their skills
- Marketing professionals aiming to improve their copy
- Business owners wanting to create more effective marketing materials
The 4th edition includes new chapters on writing for digital platforms, content marketing, and search engine optimization (SEO), ensuring readers are equipped with the latest tools and techniques in the ever-evolving world of copywriting.
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ISBN 10
ISBN 13
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