Content chemistry
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- Creating engaging and valuable content that resonates with your target audience.
- The book provides strategies for optimizing content to attract more visitors, leading to increased website traffic and visibility.
- Measure the success of their content marketing efforts, allowing for data-driven decisions and continuous improvement.
- Foster deeper connections with your audience, resulting in higher trust and loyalty towards your brand.
“Content Chemistry: An Illustrated Handbook for Content Marketing” by Andy Crestodina is a comprehensive guide that breaks down the complex world of content marketing into easily digestible concepts. This book is designed for marketers, business owners, and content creators who want to master the art of digital marketing and boost their online presence.
In this practical handbook, Crestodina covers all aspects of content marketing, including search engine optimization (SEO), social media strategies, email marketing, and analytics. The book is structured in two main parts: the first focuses on the theory behind web marketing, while the second provides actionable steps for implementation.
Readers will gain valuable insights into:
- Attracting website visitors through effective traffic generation techniques
- Converting visitors into customers or leads
- Optimizing content for search engines
- Leveraging social media platforms for brand growth
- Creating compelling email marketing campaigns
- Analyzing data to improve marketing strategies
The book’s illustrated format makes complex concepts easy to understand, making it an ideal resource for both beginners and experienced marketers. Crestodina’s expertise shines through as he shares real-world examples and proven tactics that readers can immediately apply to their own marketing efforts.
Year Published
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Pages
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ISBN 10
ISBN 13
The book: "Content chemistry" Is perfect for:
• Advertising and marketing professionals looking to hone their skills
• Entrepreneurs and business owners seeking to improve their marketing efforts
• Students of advertising, marketing, and business
• Anyone interested in understanding the psychology behind effective advertising
• Professionals in creative fields looking for inspiration and practical advice
Meet the author
Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning digital agency in Chicago. With over 20 years of experience, Andy has provided digital marketing advice to more than 1,000 businesses. He is the author of “Content Chemistry: The Illustrated Handbook for Content Marketing,” a comprehensive guide to content marketing strategies. Andy is a prolific writer, having published over 500 articles on content strategy, SEO, influencer marketing, and web analytics, reaching millions of readers annually. As a sought-after speaker, he delivers up to 100 presentations and webinars each year at major marketing conferences across the country. Andy’s expertise in web marketing combines creativity with analytical thinking, making him a respected voice in the industry. He is known for his ability to break down complex marketing concepts into actionable insights, helping businesses succeed in the digital landscape. Andy resides in Chicago, where he continues to innovate and share his knowledge with the marketing community.
