Contagious
Why Things Catch On
£11.58
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United Kingdom: GBP 2.99
- Increased word-of-mouth marketing for their products or ideas.
- Higher engagement rates on social media and other platforms.
- More effective communication in both personal and professional settings.
- Improved ability to create viral content and campaigns.
“Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives.”
— Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational
“The Psychology of Selling” is an essential resource for sales professionals seeking to elevate their performance and achieve extraordinary results. Brian Tracy, a world-renowned sales trainer and speaker, shares his decades of experience and research to provide readers with a deep understanding of the psychological principles that drive successful selling.
This book explores the critical role of mindset, attitude, and self-perception in sales success. Tracy explains how top performers think and act differently, and provides practical strategies for developing a winning sales mentality. Readers will learn how to overcome common psychological barriers, such as fear of rejection and self-doubt, that often hold salespeople back from reaching their full potential.
The book covers a wide range of topics, including:
• Developing unshakeable confidence and a positive self-image
• Understanding and leveraging customer psychology
• Building strong relationships with prospects and clients
• Mastering the art of persuasion and influence
• Improving time management and productivity in sales
• Overcoming objections and closing deals more effectively
Throughout the book, Tracy provides actionable advice, real-world examples, and proven techniques that readers can immediately apply to their sales practice. By implementing these strategies, salespeople can expect to see significant improvements in their performance, income, and overall career satisfaction.
“The Psychology of Selling” is more than just a sales manual; it’s a comprehensive guide to personal and professional growth in the field of sales. By focusing on the mental game of selling, Tracy provides readers with the tools to transform their approach, mindset, and results in the competitive world of sales.
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ISBN 10
ISBN 13
The book: "Contagious" Is perfect for:
• New salespeople looking to build a strong foundation for success
• Experienced sales professionals seeking to refine their skills and boost their performance
• Sales managers and leaders who want to improve their team’s results
• Entrepreneurs and business owners who need to enhance their sales abilities
• Anyone interested in understanding the psychological principles behind effective selling and persuasion
More books by Jonah Berger
Meet the author
Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and an internationally bestselling author. He has published over 80 articles in top-tier academic journals and written for prestigious publications like The New York Times and Harvard Business Review. Dr. Berger’s expertise spans natural language processing, change, word of mouth, influence, consumer behavior, and viral marketing. His books, including “Contagious: Why Things Catch On” and “The Catalyst: How to Change Anyone’s Mind,” have sold over a million copies and been translated into over 35 languages. Berger is a sought-after keynote speaker at major conferences like SXSW and Cannes Lions. He consults for leading organizations such as Apple, Google, Nike, and the Gates Foundation. Dr. Berger received his Ph.D. in Marketing from Stanford’s Graduate School of Business and has been recognized with numerous awards for both scholarship and teaching. He currently resides in Philadelphia, where he continues to explore the science behind social influence and behavior change.
Book testimonials
“If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy.”
— Chip Heath, co-author of Made to Stick and Decisive
“Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too.”
— Charles Duhigg, author of the bestselling The Power of Habit
“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.”
— Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness
“Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction—and performed groundbreaking experiments that have changed the way the experts think. If there’s one book you’re going to read this year on how ideas spread, it’s this one.”
— Dave Balter, CEO of BzzAgent and Co-founder of the Word of Mouth Marketing Association
“Think of it as the practical companion to Malcolm Gladwell’s The Tipping Point.”
— Tasha Eichenseher, Discover
