Buyology
Truth and Lies about Why We Buy
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- Gain insights into the subconscious factors that influence purchasing decisions.
- Apply neuromarketing principles to craft more effective campaigns that resonate emotionally with consumers.
- Understand what drives emotional connection to brands, and foster stronger loyalty and repeat business among your customers.
- Create more immersive and appealing customer experiences.
“Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience”
— The Washington Post
“Buyology: Truth and Lies About Why We Buy” is a revolutionary book that transforms our understanding of consumer behavior and marketing. Martin Lindstrom, a renowned marketing expert, presents the results of his groundbreaking neuromarketing study, which used fMRI and other advanced technologies to examine the brain’s responses to various marketing stimuli.
This book takes readers on a journey through the subconscious mind, revealing the hidden factors that influence our purchasing decisions. Lindstrom’s research challenges conventional wisdom about advertising effectiveness and brand loyalty, offering fresh insights that will change how businesses approach marketing.
Readers will learn:
• How the brain processes advertising and branding messages
• Why traditional market research methods often fail to predict consumer behavior
• The surprising ineffectiveness of certain widely-used marketing techniques
• How successful brands create deep, emotional connections with consumers
• The power of sensory marketing and its impact on purchasing decisions
• Strategies for creating more effective and memorable marketing campaigns
“Buyology” is filled with fascinating case studies and real-world examples that illustrate Lindstrom’s findings. From the world of cigarette marketing to the rituals surrounding product use, the book offers a comprehensive look at the complex relationship between brands and consumers.
“Buyology” is not just a book about marketing; it’s a revealing look at human nature and the forces that shape our decisions. Whether you’re a marketing professional or simply a consumer interested in understanding your own behavior, this book offers valuable insights that will change the way you think about buying and selling in the modern world.
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ISBN 13
The book: "Buyology" Is perfect for:
• Marketing professionals and business owners looking to improve their strategies
• Advertising executives seeking to create more impactful campaigns
• Psychology enthusiasts interested in consumer behavior
• Students of marketing, neuroscience, or behavioral economics
• Curious consumers who want to understand their own purchasing habits
• Anyone interested in the intersection of science, marketing, and human behavior
Meet the author
Martin Lindstrom is a Danish author, brand consultant, and Time magazine Influential 100 Honoree. He has written eight books, including the groundbreaking “Brand Sense: Sensory Secrets Behind the Stuff We Buy.” Lindstrom’s work focuses on consumer psychology, neuromarketing, and brand building. He founded his first advertising agency at age 12 and later became the global COO for British Telecom/LookSmart. Lindstrom’s innovative research methods, including a $7 million study on neuromarketing, have revolutionized the understanding of consumer behavior. He is a columnist for Fast Company, TIME magazine, and Harvard Business Review, and frequently contributes to NBC’s Today show. Lindstrom’s unorthodox approach to uncovering consumer insights has led him to spend time with 2,000 families in more than 77 countries. When not traveling the globe, Lindstrom resides in Australia.
Book testimonials
“When someone tells you that a book is a “page-turner,” you probably think of the latest top-list best-seller. Now you’ll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. “Buyology” is definitely money well-spent.”
— The Eagle Tribune
“Lindstrom’s research should be of interest to any company launching a new product or brand.”
— USA Today
“Brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner”
— BBC Focus Magazine
” Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.”
— Fast Company
“Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind”
— The Sunday Times (UK)
